Which of the following items is not a component of Quality Score?

Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid
  • Ad relevance
  • Expected clickthrough rate (CTR)

Correct answer is:

Maximum cost-per-click (max. CPC) bid

Read more here: https://support.google.com/adwords/answer/2454010?hl=en