To find the right mobile bid, you would calculate:

To find the right mobile bid, you would calculate:

  • (mobile conversion rate / desktop conversion rate) x 100
  • (desktop conversion rate/ mobile conversion rate) – 1
  • (mobile conversion rate / desktop conversion rate) + 1
  • (mobile conversion rate / desktop conversion rate) – 1


    Answer is- (mobile conversion rate / desktop conversion rate) – 1