An e- commerce client wants her campaign to be more profitable. After calculating this client’s total profit from Adwords, what can you do to start maximizing results for profit?

An e- commerce client wants her campaign to be more profitable. After calculating this client’s total profit from Adwords, what can you do to start maximizing results for profit?

  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks
  • Test only one version of your ad text
  • Test different cost per click (CPC) bids

Answer : Delete keywords that are generating the most clicks