Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Put special characters in the ad headline
  • Put the ad headline in all capital letters
  • Include his keywords in the ad text
  • Include his business address in the ad text

The correct answer is:

  • Include his keywords in the ad text