Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

• The projected maximum cost-per-click (max. CPC)
• The average amount charged each time someone clicks on his ad
• The average amount needed to make the ad appear somewhere on the page
• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

The correct answer is:

• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction