Director of Marketing

What you’ll do:

• Develop an overall brand strategy plan
• Strategic development of marketing product and launch support calendars, including an 18 month detailed plan and a 3 year overview
• Partner closely with Product Development team to spearhead the research and development of new product innovation
• Build innovative 360 marketing programs that drive business growth from both organic and paid channels
• Define digital marketing plan and strategies that deliver against new customer acquisition goals across key distribution channels: including subscription, ecommerce and physical retail
• Lead the marketing team in leveraging analytics to optimize activities and spend across all channels with a continuously try-test-learn mindset
• Develop and manage overall marketing calendar and budget
• Work closely with Creative, PR, Product Development, and Category teams on the brand strategy, and ensure consistent messaging across all consumer touch points
• Provide leadership and coaching to team members in order to achieve business results and develop the next leaders in the brand organization
• Position will report to the Vice President of Marketing

What you need:

• BA/BS required, MBA strongly preferred
• 10+ years of brand experience and beauty marketing
• 5+ years of direct team management and organization leadership
• Deep passion and/or experience in beauty is a must with a keen ability to conceptualize new products, analyze competitive activity, and formulate recommendations to grow the business
• Track record of defining and managing successful integrated marketing programs across all digital platforms (including SEO/SEM, affiliates, display, social)
• Strong analytical problem solver with an ability to develop actionable insights
• Team player with excellent interpersonal skills; able to develop strong relationships with internal and external teams and agencies
• Creative thinker and innovator with strong implementation skills
• Ability to organize, prioritize, and thrive in a complex, extremely fast-paced, and ambiguous environment that requires flexibility and being scrappy