How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

  • Divide the number of clicks the ad gets by the number of impressions it gets