What is the definition of actual cost-per-click (CPC)?

What is the definition of actual cost-per-click (CPC)?

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.
  • The average CPC the advertiser needs to pay in order to achieve top position.
  • The CPC according to a price list, which is then updated daily.
  • The CPC an advertiser was charged minus credits for overshot daily budget.

The correct answer is:

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.