To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • launching a cross-device campaign
  • running ads only on mobile devices
  • addressing consumers’ needs
  • carrying over the theme of her traditional ad campaign to her online campaign

The correct answer is:

  • addressing consumers’ needs