When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

  • keyword-targeted ad will be the only ad to appear in the ad unit
  • keyword-targeted ad will appear above the placement-targeted ad
  • placement-targeted ad will be the only ad to appear in the ad unit
  • placement-targeted ad will appear above the keyword-targeted ad

The correct Answer is:

  • placement-targeted ad will be the only ad to appear in the ad unit

Explanation: Placement-targeted ads and keyword-targeted ads compete to appear on pages on the Display Network based on their Ad Rank. Ad Rank for placement-targeted or keyword-targeted ads, as well as all other ads targeted to the Display Network, is determined depending on whether the campaign uses cost-per-click (CPC) or cost-per-thousand impressions (CPM) bidding.

Read more here: https://support.google.com/adwords/answer/2580292?hl=en\

How situations and placements cooperate

Positions and catchphrases group up to figure out where your advertisements will show up on the Display Network and the amount you’ll pay for them. You can demonstrate your promotions construct just with respect to your catchphrase list, while utilizing situations to conform your offering. Then again, you can utilize a blend of positions and watchwords to refine where your advertisements are qualified to appear. Utilizing both together helps you contract the gathering of people for your promotions, and set the right cost for snaps from those potential clients.

Remember, when you utilize arrangements and catchphrases together, the blend won’t influence where your promotions show up on the Search Network, which just uses watchwords to focus on your advertisements.

Utilizing situation focusing on

Situations help you decide the accurate URLs where your advertisements can show up.

To pick particular spots for your promotion to show up, have a go at utilizing situation focusing for your battle or advertisement bunch.

Overseen arrangements can help you advance your image by having your promotions show up on a specific site or a specific gathering of destinations on the Display Network.

Utilizing watchword focusing on

Watchword records decide the pages where your advertisement can be appeared, particularly the subject or substance of the page.

To help your promotions show up beside bunches of applicable substance, take a stab at utilizing watchwords for your crusades or advertisement bunches.

For instance, on the off chance that you needed your promotion to show up close substance that alludes to tennis, you could take a stab at beginning with watchwords identified with tennis.

What happens when you target both catchphrases and positions

In the illustration graphs beneath, the blue range speaks to the potential scope of watchword focusing on, and the pink territory demonstrates the compass of situation focusing on. The shaded zones are the achieve characterized by either the “Objective and offer” setting, or the “Offer just” setting.

Arrangements – Target and offer setting

Focusing on watchwords and situations together

When you add arrangements and catchphrases to a promotion gathering to focus on your advertisements, your promotions will just appear on the page you indicate when the substance is applicable to your watchwords. AdWords utilizes relevant focusing to discover pages in the Display Network with substance that matches your watchwords. On the off chance that the situation you pick has numerous website pages, just the pages that match your watchwords can demonstrate your promotions. This arrangements setting is called “Target and offer”, and extraordinarily limits where your advertisements can appear.

Utilizing watchwords with situations refines the focusing for your advertisements, which is a decent choice when you’re focusing on positions that have a wide assortment of substance, for example, news destinations and interpersonal organizations. That way, your promotions will probably show up in important areas on those destinations. Make a point to screen your advertisement’s execution to watch that you’re seeing the outcomes you need.