Your client’s campaign is getting a lot clicks, but the conversion rate is low. Which approach could help improve your clients conversion rate?

Your client’s campaign is getting a lot clicks, but the conversion rate is low. Which approach could help improve your clients conversion rate?

  • Increase the cost-per click (CPC) bid for low performing keywords
  • Broaden the list of keywords to reach more potential customers
  • Make sure the landing page is closely related to the ad
  • Increase the average daily budget for the campaign

Answer : Make sure the landing page is closely related to the ad