Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  • Managed placements
  • Similar audiences
  • Dynamic remarketing

The correct Answer is:

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category

Explanation: In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en