Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve ?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve ?

  • Clickthrough rate (CTR)
  • Converted clicks
  • Impressions
  • Conversion rate

Correct answer is:

Clickthrough rate (CTR)

Read more here: https://support.google.com/adwords/answer/2615875?hl=en