Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

    • Add a location extension to her ad
    • Advertise on the Search network as well as the Display Network
    • Add a map showing her location to her ads
    • Prominently feature her street address in bold text

The correct Answer is:

  • Add a location extension to her ad

Explanation:

 What location extensions do:

  • Location extensions show your business address, phone number, and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost-per-click.

How you benefit

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

Read more here: https://support.google.com/adwords/answer/2404182?hl=en