Marketing Guide

The PPC HIRE BLOG

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Which is a benefit of advertising online?
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Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertisingAutomatically collect information about potential customersIncrease your position in organic search resultsMake money by…

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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?
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An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test…

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?61 A prominent headline like “TRIAL MEMBERSHIPS…

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You would advise a client that’s launching a new product line to advertise on the Display Network because she can
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You would advise a client that’s launching a new product line to advertise on the Display Network because she can: reach people who are interested in similar productsuse text ads…

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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
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Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying…

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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
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How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPC bids are effectively converted to CPM bidsCPM bids are effectively converted to CPC…

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Which of these metrics is especially important to clients who are running a branding campaign?
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Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR)Average cost-per-click (avg. CPC)ImpressionsPhone call conversions Correct answer is: Impressions Explanation:  Impressions are important…

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If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
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If you want to direct people to specific pages on your website from an ad, you can create an ad that uses: sitelink extensionsprevious visit extensionscallout extensionslocation extensions Correct answer…

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How are manual extensions different from automatic extensions?
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How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not.Manual extensions require you to fill out additional information. Automatic extensions do not.Manual extensions cost…

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An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
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An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? Shopping adsAds with extensionsVideo…

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