What can you do by creating a separate campaign that’s targeted only to the Display Network?

What can you do by creating a separate campaign that’s targeted only to the Display Network?

  • Set a separate placement bid at the ad group level
  • Exclude irrelevant placements and categories
  • Set specific maximum cost-per-click (CPC) bids for automatic placements
  • Allocate budget and control spend more effectively across campaigns

The correct Answer is:

  • Allocate budget and control spend more effectively across campaigns