You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

  • Try various CPC amounts to determine the average
  • Bid across multiple groups to determine the average
  • Use bid simulators to see CPC estimates
  • Raise your max. CPC to £3 to cover possible competitive bids

The correct answer is:

  • Use bid simulators to see CPC estimates