Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?


Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  • A) Leave all unique product identifiers blank
  • B) Add ‘unique’ to the ‘brand’ attribute
  • C) Use the exemption attribute ‘identifier exists’
  • D) Include the word “antique” in the titles of all products

The correct answer is:

C) Use the exemption attribute ‘identifier exists’

Explanation: In the uncommon circumstance where your item has neither a GTIN nor MPN (for instance, made-to-request or high quality things), set ‘identifier exists’ to “FALSE” to show that you have no identifier for the item.

Read more here: https://support.google.com/merchants/answer/160161?hl=en