Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
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Search, Display, Video, Shopping, and App Advertising with Google Ads starts with creating a campaign…

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
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4 Make sure the headers selected provide information that’s useful and attractive to users. Ideally,…

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
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Adding seasonal messaging during the holiday season. Adding seasonal messaging during the holiday season might…

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
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Auctions fluctuate all the time Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns…

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
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An investment of $9,600 to generate 1,600 conversions with a CPA of $6 Because this…

What is a valid recommendation that the Performance Planner can provide?
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Once you use Performance Planner to create a plan with the target date, campaigns, budget,…

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
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Increase e-mail list sign-ups from potential customers. Pete has recently chosen “leads” as his Google…

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads?
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Greater flexibility More relevance Benefits of responsive search ads: Flexibility: Create flexible ads that adapt to…

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners.Which benefit will she gain by appearing on Google Search partners?
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Extends her reach to additional sites. With the Google Search Network, your ad can appear…