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What I Learned From Spending $250,000 On Facebook Ads – 10 Tips
What I Learned From Spending $250,000 On Facebook Ads – 10 Tips
1024 576 Tony Guo

What I Learned From Spending $250,000 On Facebook Ads – 10 Tips In the modern world, nearly every business is using or has a plan to use social media as a marketing strategy. Facebook Ads…

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What I Learned From Spending $250,000 on Snapchat Ads - 10 Tips
What I Learned From Spending $250,000 on Snapchat Ads – 10 Tips
310 163 Tony Guo

What I Learned From Spending $250,000 on Snapchat Ads – 10 Tips Snapchat is a relatively new platform that mainly targets the youth demographic. To better communicate and market my products to this young generation…

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What I Learned From Spending $750,000 On Google Display Ads – 10 Tips
What I Learned From Spending $4,500,000 on AdWords Ads – 10 Tips
1024 427 Tony Guo

What I Learned From Spending $4,500,000 on AdWords Ads – 10 Tips Internet marketing can be a tricky business, especially if you don’t have the right skill set for the job. I gained most of…

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What I Learned From Spending $350,000 on Google Retargeting Ads - 10 Tips
What I Learned From Spending $350,000 on Google Retargeting Ads – 10 Tips
960 526 Tony Guo

What I Learned From Spending $350,000 on Google Retargeting Ads – 10 Tips Retargeting ads are popular ways to market your products since they help you target clients who have already shown an interest in…

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What I Learned From Spending $750,000 On DoubleClick Display Ads - 10 Tips DoubleClick Ad Exchange is a partner of the Google Display Network used for selling and buying advertising. It is yet another market in which advertisers can bid on display ads on the internet. If you have a Display Network ad Campaign, you will also get access to the Ad Exchange network as long as the site is compliant. Simply put, this network increases your chances of reaching out to customers. Structure Your Ads by Theme It is one of the most significant aspects of running ads on the internet. Using themes for your ad campaign will help you to stay organized. Thus, you will be able to manage and optimize your efforts. Besides that, when you structure your ads around a theme, they become more relevant. The more relevant they are, the better they will convert. Choose the Best Performing AD sizes On this network, some ad sizes perform better than others do. The 300×250, 336×280, and 728×90 are the most profitable ad sizes. They are the surest way to get a high ROI for your campaign. Consider Using the Video in-Banner Do not completely do away with in-banner completely.The video ad format has one of the highest CPM in the advertising world. If you are worried about the page load, which may affect the user experience, you should choose the spots where you place in-banner video ads carefully. They send ad request per minute, which may affect site speed. Test what Works Best for You While Google recommends that you run text and image or rich media concurrently, you may want to check what works for you. In some cases, one may perform better than the other one. It is thus prudent for you to conduct A/B testing. Just because someone thinks it will work does not mean it will work in all situations. Test Some Native Ads Native ads are the least intrusive ads out there. They also have the least effect on the look and feel of a site. These ads are based on the CPC model, but they can be a great source of incremental revenue. Find the spot where you can place the ads for optimal interaction with the users. Take a lot of time as much as you need to test. That way, you will know for sure what works and what does not. Segment the Ad Inventory If you want to have success at managing your ads, you will need to segment the inventory. You should place it based on their size and the placement of the ads. It is the foundation for working efficiently to achieve the best ad optimization. If you do proper ad segmentation, you will be able to use different CPM values on the Ad Exchange network based on the performance of ads. It also allows you to see how ads perform better by placement and ad size. Create Ad Tags Carefully The Ad Exchange interface now offers users more flexibility in how they group tags. Thus, there’s no restriction to creating a single tag per size. Under the new rules, you can create a ‘mother’ tag, which you use to nest the ‘children’ tags. Each will allow you to generate multiple ad sizes. However, it is advisable that you create a tag per placement without regard to size. Think of Using High Impact Ads High impact ads are a great source of revenue. The ads are highly intrusive, but they also have a high CPM, which is great for ROI. Examples of these are the use of interstitials, anchors, sliders, skins, in-content expandable, small, or large video players and many others. However, you do not want to clutter the sites with ads. Thus, you should choose ones that will fit best without ruining the user’s experience. Set The location Correctly The location is one of the key aspects of running any ad campaign. You want to ensure that the ads appear in the physical location in which the business is. Besides that, it helps you avoid wasting money on running ads that have no chance of converting. The Double-click Network has some very powerful methods of targeting ads. You can target your ads by city, country, state, zip codes, and even DMAs where they are available. Have a Frequency Cap Frequency capping is the practice of limiting how many times a user can see an ad. Even when you are running ads to grow brand awareness, you do not want to become an annoyance to your viewers. Frequency capping can help to improve your ROI by limiting the amount of money you spend. For instance, you can select the number of times you want each ad group to get in a given period. Summary Advertising on the DoubleClick Ad Exchange network can be expensive. It is thus important to follow these tips if you do not want to waste your money.
What I Learned From Spending $750,000 On DoubleClick Display Ads – 10 Tips
500 303 Tony Guo

What I Learned From Spending $1,500,000 on Bing Ads – 10 Tips Although Google dominates the search engine market, Bing is steadily rising and has a niche market in Microsoft products. Therefore for a marketer…

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What I Learned From Spending $750,000 On DoubleClick Display Ads - 10 Tips
What I Learned From Spending $750,000 On DoubleClick Display Ads – 10 Tips
1024 623 Tony Guo

What I Learned From Spending $750,000 On DoubleClick Display Ads – 10 Tips DoubleClick Ad Exchange is a partner of the Google Display Network used for selling and buying advertising. It is yet another market…

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