2020 Bing Ads Exam Answers (June)

Bing Ads Accredited Professional Certification Exam Answers:-

1) Audience Targeting: Context and device

Location
Time
Date
Device type
All of the above

2) Which Delivery status indicates an ad group that has passed its end date?

Ad group paused
Pending editorial review
Disapproved
Ad group expired

3) How do incremental bids affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

4) Before you create product ads in a shopping campaign, you must first do what?

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

5) What happens if your account reaches its credit limit?

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

6) What happens if your account reaches its credit limit?

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

7) You want to run your report on a regular basis. Which option gives you this capability?

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically

8) What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Bing Ads custom audience feature.
You must adjust the Default bid adjustment.
None of the above

9) When you target by time of day, which time zone does Bing Ads use?

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.

10) Keywords can be analyzed by what factors?

Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above

11) With dynamic search ads, you no longer have to do the following: (Select 2)

Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists

12) Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false?

True
False

13) What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed

Website exclusions
Keyword match types
Targeting
Incremental bidding

14) Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

True
False

15) The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.

16) Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

True
False

17) Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

Ad paused
Pending editorial review
Disapproved
Eligible

18) Looking at traffic history is one way to improve your bidding strategy. True or false?

True
False

19) What are the benefits of having an upgraded URL?

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

20) With Bing Ads, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

21) Which feature should you use to create a custom filter that shows items with different attributes?

Advanced search
Find and replace
Match types
None of the above

22) With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

True
False

23) When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

24) Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

25) Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

True
False

26) Which of the following audiences can you define with remarketing lists?

Home page visitors
Added item to shopping cart
Visited a form page
All of the above

27) Why is it important to choose the right keywords? (Select two)

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

28) Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

29) Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

30) You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial

31) Which Sitelink Extensions will help boost ad performance by highlighting products and services?

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

32) A custom audience is a type of remarketing list. What is NOT required to set this up?

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

33) In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

True
False

34) A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

35) To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords

36) What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords
Targeting criteria
Ad group
None of the above

37) You can import existing campaigns from other online search engines, like Google. True or false?

True
False

38) Which of the following factors could impact the performance and delivery of your ad?

The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.

39) If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.

40) You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

41) Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enahnce your Expanded Text Ad with ad extensions.
All of the above

42) Best practices for using automated rules include the following: (Select 2)

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Moniter once per week

43) Which of the following can you customize in Bing Ads Editor?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

44) What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

45) Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

Age and time of day
Age and geographical
Gender and geographical
Age and gender

46) For what does Bing Ads charge you?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

47) How many managing customers can you grant access for on your account?

2
3
4
5
6

48) You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True
False

50) Multiple Ad Groups are allowed in Campaigns.

True
False

51) Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling

52) When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL
Bing Ads will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Bing Ads will create a remarking list

53) Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?

Standard-quality
Low-quality
Invalid
None of the above

54) Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

True
False

55) You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True
False

56) For locations to display in Location Extensions, they must be within how many miles of user?

50 miles
25 miles
15 miles
75 miles

57) Which item is not a possible Campaign Exclusion?

Geographic locations
Age and gender
IP address
Website

58) Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match
Exact match
Phrase match
Negative keyword

59) What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

60) A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

True
False

61) What option will ensure/increase the chances that your ad is approved?

The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.

62) A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag

63) How do your keyword bids and your daily budget work together?

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

64) You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)

Age/gender
In-market audiences provided by Bing
All time zones
All countries

65) If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report

66) Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

Status
Impressions
Click-through rate
Delivery

67) The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

68) From where can you export data in Bing Ads Editor?

Entire accounts
Individual campaigns
Specific ad groups
All of the above

69) What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

70) What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Warning notifications
Information notifications
Opportunity notifications
All of the above

71) Bing Ads Editor allows you to work and make changes offline and online. True or False?

True
False

72) In addition to Microsoft Office Excel Template (.xls), what other file format

can be used to import a keyword list into Bing Ads?
Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above

73) From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

Browser
Editor
Error
All of the above

74) What is the main benefit of syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above

75) What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Clicks
Impressions
Position
Click-through rate
All of the above

76) With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

77) What are two ways to import a file? (Select two)

Excel
CSV file
Google AdWords
Default settings

78) With search advertising, what happens when a customer clicks your ad? (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.

79) Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

Broad match
Phrase match
Param 3
Negative keyword

80) You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

True
False

81) Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids

82) For whom might you create a remarketing list?

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above

83) Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

True
False

84) What is the first step in getting a bid estimation for keywords?

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above

85) Which of the following examples of automated rules can you create in your account?

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above

86) If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

True
False

87) Automated rules can only be applied at the campaign level. True or false?

True
False

88) You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above

89) Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of:

+900%
-1000%
+1000%
-100%

90) Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

True
False

91) You can adjust your bidding so budgets will go toward the best performing devices and ads.
True
False

92) Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

True
False

93) On which page can you check if your ad is appearing or not?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

94) An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

True
False

95) How many tags must you place on your site to track multiple campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

96) The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple site links
You can display up to six links to deeper pages on a website.
You can add up to two lines of descriptive text
All of the above

97) You can create a new campaign by copying an existing campaign from one account to another. True or false?

True
False

98) It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False

99) Which Bing Ads resources should you use to help you optimize your performance?

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above

100) Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

Unverified status
Tag active
Tag inactive
All of the above

101) Which exclusions are permitted at the campaign level to keep your ad from displaying?

Location
Website
IP Address
All of the above

102) You can set default keyword bids at what level?

Account
Campaign
Ad group
Keyword

 

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2020 Bing Ads Exam Answers (June)

 

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True —> Correct Answer 

False

• RunRex Exam Answers 2018 •

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

True —> Correct Answer 

False

• RunRex Exam Answers 2018 •

You can import existing campaigns from other online search engines, like Google. True or false?

True —> Correct Answer 

False

• RunRex Exam Answers 2018 •

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.


True —> Correct Answer 


False

• RunRex Exam Answers 2018 •

Which of the following will help you evaluate the effectiveness of your campaigns?
Ad groups
Universal Event Tracking —> Correct Answer 
Dynamic text parameters
Incremental bids

Explanation: An important part of PPC optimization is constantly using the Bing Ads resources designed to help you boost performance. Take advantage of the following Bing Ads features to review and improve your campaigns. Universal Event Tracking allows you to tag your site, track customer conversions, and understand how visitors behave on your site.

• RunRex Exam Answers 2018 •

With Bing Ads, you can export which kinds of campaigns?
Entire account
Individual campaigns
Specific ad groups
All of the above —> Correct Answer 

Explanation: When using Bing Ads Editor to export data, you have the power to be selective. You can export data from entire accounts, individual campaigns or specific ad groups. Read more here.

• RunRex Exam Answers 2018 •

Which Delivery status indicates an ad group that has passed its end date?
Ad group paused
Pending editorial review
Disapproved
Ad group expired —> Correct Answer 

Explanation: Ad group expired: No ads are running for this ad group, ad, or keyword because the ad group’s end date has passed.

• RunRex Exam Answers 2018 •

The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

True —> Correct Answer 
False

Explanation: You can now get to the Opportunities page from anywhere on the Bing Ads page. In it, you can use specific and personalized steps to help optimize your ad campaign’s performance, listed in order of estimated impact.

• RunRex Exam Answers 2018 •

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Which of the following might generate invalid clicks? (Select two)
Trademark infringement
Search engine robots —> Correct Answer 
Fraudulent activity —> Correct Answer 
Increased clicks due to recent news about your company

Explanation: InvalidClicks that fall into the low-quality category which exhibit characteristics of user error, search engine robots, spiders, test servers, questionable sources, or fraudulent activity.

• RunRex Exam Answers 2018 •

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

When you target by time of day, which time zone does Bing Ads use?
The distribution channel.
The searcher’s location, based on IP lookup. —> Correct Answer 
The language in which the ad is written.
The address provided at registration.

Explanation: When targeting by time, you are targeting the searcher’s local time zone. Bing Ads displays ads according to the end-users’ local time zones. You can pinpoint the scheduling of your ads to 15-minute increments throughout the day and adjust your bids based on peak or low traffic volumes.

• RunRex Exam Answers 2018 •

What is the first step in getting a bid estimation for keywords?
Choose the bid amount
Choose a keyword —> Correct Answer 
Choose the targeted position
None of the above

Explanation: To get bid estimations, choose a keyword. Then, in the Estimated Bid drop-down, click Get bid estimates. The Editor displays recommended bids for three different targeted positions: Est. first page bidEst. main line bid, and Est. best position bid. If keywords don’t get suggested bids, it’s because they are already competitive or data may be unavailable.

• RunRex Exam Answers 2018 •

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
Warning notifications
Information notifications
Opportunity notifications
All of the above —> Correct Answer 

Explanation: In the Summary Grid, items with errors are indicated by a red circle with an exclamation point (”!”). The error icon also appears on the tabs that contain errors. Error types include:

  • Warning notifications indicate the potential for undesired behavior, like negative keyword conflicts.
  • Information notifications provide additional details that are unrelated to delivery issues, like pending editorial review.
  • Opportunity notifications indicate opportunities for improvement, like low bids.

• RunRex Exam Answers 2018 •

For whom might you create a remarketing list?
Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
Status —> Correct Answer 
Impressions
Click-through rate
Delivery

• RunRex Exam Answers 2018 •

You want to run your report on a regular basis. Which option gives you this capability?
Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically —> Correct Answer 

• RunRex Exam Answers 2018 •

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report
Ad report —> Correct Answer 
Keyword report
Search term report
Ad group report

• RunRex Exam Answers 2018 •

For locations to display in Location Extensions, they must be within how many miles of user?
50 miles —> Correct Answer  
25 miles
15 miles
75 miles

• RunRex Exam Answers 2018 •

Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Looking at traffic history is one way to improve your bidding strategy. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
Keyword traffic  —> Correct Answer 
Suggested bids  —> Correct Answer 
Future performance
Demographic targets

• RunRex Exam Answers 2018 •

The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
True  —> Correct Answer 
False

• RunRex Exam Answers 2018 •

The keyword research feature can help you:
Expand keyword or negative keyword lists  —> Correct Answer 
Target the most relevant audience
Get bid estimates
All of the above

• RunRex Exam Answers 2018 •

Which UET setting allows you to count each conversion/each user who converted?
Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper —> Correct Answer 

• RunRex Exam Answers 2018 •

Which Bing Ads feature can help you analyze your ad campaign performance?
Editorial guidelines
Targeting
Reports —> Correct Answer
Dynamic text

• RunRex Exam Answers 2018 •

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
You can tailor the URL for each Sitelink Extension 
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
All of the above

• RunRex Exam Answers 2018 •

You want to track your search advertising budget and spend. Which report group should you select?
Billing and budget  —> Correct Answer 
Targeting
Delivery
Editorial

• RunRex Exam Answers 2018 •

Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

You can create a new campaign by copying an existing campaign from one account to another. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
Age and time of the day
Age and location
Age and gender  —> Correct Answer 
Gender and day of the week

• RunRex Exam Answers 2018 •

What option will ensure/increase the chances that your ad is approved?
The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.  —> Correct Answer 
The landing page is not relevant to the ad text and keywords.

• RunRex Exam Answers 2018 •

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
Without it, the ad will not serve
Without it, the ad will exceed character limits  —> Correct Answer 
Without it, the destination URL will not work.
Without it, the placeholder ad title won’t appear.

• RunRex Exam Answers 2018 •

Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
Increase the bid for all devices
Increase tablet bid  —> Correct Answer 
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets

• RunRex Exam Answers 2018 •

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
Ad paused
Pending editorial review
Disapproved —> Correct Answer  
Eligible

• RunRex Exam Answers 2018 •

How can you overwrite your offline changes with what you have online?
Post Changes
Import
Get Changes  —> Correct Answer 
All of the above

• RunRex Exam Answers 2018 •

What is the main advantage of using dynamic text in your ads?
Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads. —> Correct Answer 

• RunRex Exam Answers 2018 •

Tablet investment can be controlled by bid modifiers of: (Select 2)
+900% —> Correct Answer 
-1000%
+1000%
-100% —> Correct Answer 

Explanation: To target by device type, click Advanced campaign settings. Then click Device. You can target desktop (including laptop) computers (bid adjustments -100% to +900%), tablets (-100% to +900%), or smartphones (-100% to +900%).

• RunRex Exam Answers 2018 •

What is the first step in creating your store in the Bing Merchant Center?
Create a Product Catalog
Link your online store (or site) to Bing Ads  —> Correct Answer 
Import your Excel file
Export your CSV file

• RunRex Exam Answers 2018 •

From which tab can you access your online billing statement?
Campaigns
Accounts & Billing  —> Correct Answer 
Opportunities
Tools

• RunRex Exam Answers 2018 •

When implementing conversion tracking, what is the first step?
Create a destination URL
Use UET Tag Helper
Create a conversion goal  —> Correct Answer 
Tag your site

• RunRex Exam Answers 2018 •

Why is it important to choose the right keywords? (Select two)
Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.  —> Correct Answer 
Lowers your incremental bids. —> Correct Answer 

• RunRex Exam Answers 2018 •

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
50
100
500 —> Correct Answer 
1000

• RunRex Exam Answers 2018 •

Which feature should you use to create a custom filter that shows items with different attributes?
Advanced search  —> Correct Answer 
Find and replace
Match types
None of the above

• RunRex Exam Answers 2018 •

How do incremental bids affect the display of your ad?
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria. —> Correct Answer 

• RunRex Exam Answers 2018 •

With pay-per-click search advertising, when are you charged?
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad. —> Correct Answer 

• RunRex Exam Answers 2018 •

In Bing Ads, which customer actions are considered conversions? (Select three)
Completing a transaction.  —> Correct Answer 
Performing a search query.
Purchasing a product or service.  —> Correct Answer 
Filling out a registration form.  —> Correct Answer 
Clicking the ad.

• RunRex Exam Answers 2018 •

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.  —> Correct Answer 
You might deplete your campaign’s daily budget before the end of the month.

• RunRex Exam Answers 2018 •

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
Bing Ads Intelligence
Automated rules  —> Correct Answer 
Universal Event Tagging
Remarketing

• RunRex Exam Answers 2018 •

Which item is not a possible Campaign Exclusion?
Geographic locations
Age and gender  —> Correct Answer 
IP address
Website

• RunRex Exam Answers 2018 •

What are two ways to import a file? (Select two)
Excel
CSV file  —> Correct Answer 
Google AdWords  —> Correct Answer 
Default settings

• RunRex Exam Answers 2018 •

Bing Ads Editor allows you to work and make changes offline and online. True or False?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
Broad match
Phrase match
Param 3
Negative keyword —> Correct Answer 

• RunRex Exam Answers 2018 •

If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict. —> Correct Answer 
Which keywords and negative keywords are conflicting. —> Correct Answer 
Whether the conflict is at the campaign or ad group level.

• RunRex Exam Answers 2018 •

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.  —> Correct Answer 
Whether the conflict is at the campaign or ad group level. —> Correct Answer 

• RunRex Exam Answers 2018 •

Which components are not required for a Bing Ads text ad? (Select two)
Ad title
Company name  —> Correct Answer 
Ad text
Targeting —> Correct Answer 
Display URL
Destination URL

• RunRex Exam Answers 2018 •

Which exclusions are permitted at the campaign level to keep your ad from displaying?
Location
Website
IP Address
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

What is the best way to learn how many clicks Bing Ads has identified as low quality?
Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.  —> Correct Answer 
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

• RunRex Exam Answers 2018 •

Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
Broad match  —> Correct Answer 
Phrase match
Exact match
Negative keyword

• RunRex Exam Answers 2018 •

A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
Take advantage of inline alerts
Track customers for remarketing  —> Correct Answer 
Increase ad spend
Validate a tag

• RunRex Exam Answers 2018 •

What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.  —> Correct Answer 
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

• RunRex Exam Answers 2018 •

Which of the following factors could impact the performance and delivery of your ad?
The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above. —> Correct Answer 

• RunRex Exam Answers 2018 •

Which of the following factors could impact the performance and delivery of your ad?
The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above. —> Correct Answer 

• RunRex Exam Answers 2018 •

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
Browser
Editor —> Correct Answer 
Error
All of the above

• RunRex Exam Answers 2018 •

Keywords can be analyzed by what factors?
Traffic
Keyword Categories
Age Group and Gender
Keyword performance  —> Correct Answer 
All of the above

• RunRex Exam Answers 2018 •

How do your keyword bids and your daily budget work together?
Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked. —> Correct Answer 

• RunRex Exam Answers 2018 •

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
Age and time of day
Age and geographical  —> Correct Answer 
Gender and geographical
Age and gender

• RunRex Exam Answers 2018 •

On which page can you check if you r ad is appearing or not and if not, why?
Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool  —> Correct Answer 
Approved Content

• RunRex Exam Answers 2018 •

Which of the following ideas should you consider implementing when writing your ad?
Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Use ad extensions to make your ad eye-catching.
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
Upload your feed at least every 30 days  —> Correct Answer 
Use generic labels
Use high quality images  —> Correct Answer 
Use negative keywords

• RunRex Exam Answers 2018 •

Which of the following statements describes inline editorial feedback during ad creation?
Bing ads will inform you why an ad is disapproved and direct you to a solution
Bing ads checks for character limits, word counts and missing or incorrectly formatted URL —> Correct Answer 
Bing ads alerts you to possible trademark infringements
All of the above

• RunRex Exam Answers 2018 •

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
Target the ads by location to the delivery areas.  —> Correct Answer 
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

• RunRex Exam Answers 2018 •

You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
Campaign report
Share of Voice Report
Compare to previous in date range selector  —> Correct Answer 
Keyword report
Change History report

• RunRex Exam Answers 2018 •

In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
True
False —> Correct Answer 

• RunRex Exam Answers 2018 •

With search advertising, what happens when a customer clicks your ad? (Select two)
You are charged if the customer makes a purchase.
You are charged for the click. —> Correct Answer 
The user lands on your website —> Correct Answer 
A conversion is recorded by the Bing Ads conversion-tracking tool.

• RunRex Exam Answers 2018 •

You can set default keyword bids at what level?
Account
Campaign
Ad group  —> Correct Answer 
Keyword

• RunRex Exam Answers 2018 •

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
Website exclusions
Keyword match type  —> Correct Answer 
Targeting
Incremental bidding

• RunRex Exam Answers 2018 •

Which Bing Ads resources should you use to help you optimize your performance?
Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

Which of the following audiences can you define with remarketing lists?
Home page visitors
Added item to shopping cart
Visited a form page
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

What happens if your account reaches its credit limit?
Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid. —> Correct Answer 
Your account is permanently deleted.

• RunRex Exam Answers 2018 •

Automated rules can only be applied at the campaign level. True or false?
True
False —> Correct Answer 

• RunRex Exam Answers 2018 •

Multiple Ad Groups are allowed in Campaigns.
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

What do you call words or phrases that trigger ads when they match a customer’s search query?
Keywords —> Correct Answer 
Targeting criteria
Ad group
None of the above

• RunRex Exam Answers 2018 •

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
Home
Campaigns
Opportunities
Tools —> Correct Answer 

• RunRex Exam Answers 2018 •

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
Link
Pay-per-click
Conversion —> Correct Answer 
Click-through

• RunRex Exam Answers 2018 •

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters  —> Correct Answer 
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

• RunRex Exam Answers 2018 •

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
Targeting
Pay-per-click
Optimization  —> Correct Answer 
Incremental keyword bidding

• RunRex Exam Answers 2018 •

Which one of the following is not a report in Bing Ads?
Keyword report
Website URL report
Product Dimension report
Ad Sequence report —> Correct Answer 

• RunRex Exam Answers 2018 •

Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
Broad match
Exact match  —> Correct Answer 
Phrase match
Negative keyword

• RunRex Exam Answers 2018 •

You should investigate which of the following to uncover the cause of increased click volume (traffic)?
Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
True —> Correct Answer 
False

• RunRex Exam Answers 2018 •

Which of the following can you customize in Bing Ads Editor?
Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

Which of the following examples of automated rules can you create in your account?
Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
All of the above —> Correct Answer 

• RunRex Exam Answers 2018 •

How many tags must you place on your site to track multiple campaigns?
One tag per campaign
One tag per Ad Group
One tag per Account  —> Correct Answer 
One tag per website

• RunRex Exam Answers 2018 •