Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  • Cost-per-interaction (CPI)
  • Cost-per-click
  • Effective cost-per-thousand impressions (eCPM)
  • cost-per-thousand impressions (CPM)

The correct Answer is:

  • Cost-per-click

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