Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

  • An increased CPC bid leads directly to a small increase in Ad Rank.
  • CPC bid only affects Ad Rank on the Search Network.
  • An increased CPC bid leads directly to a large increase in Ad Rank.
  • CPC bid is one factor that affects Ad Rank.

The correct answer is:

  • CPC bid is one factor that affects Ad Rank.