Which is a benefit of using server-to-server app conversion tracking over an SDK?

Which is a benefit of using server-to-server app conversion tracking over an SDK?

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
  • C) Server-to-server connections are easier to set up than code-less conversion tracking
  • D) Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

Correct answer is:

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Explanation: Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google’s server at the time of the conversion event. SDKs aren’t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.
Read more here: https://support.google.com/partners/answer/6209179