Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad?

  • You can run it on both the Search and Display Networks
  • You can use any Display Network targeting method
  • There’s no cost for engagement with the ad
  • You can be charged only for click-throughs

The correct Answer is:

  • You can use any Display Network targeting method

Explanations:

Here are some of the benefits of using Lightbox ads:

  • Connect with the right customers: You can target your ads using all the different Display Network targeting methods available, such as affinity audiences. In addition, you only pay when people interact with your ad — for instance, by hovering over your ad for two seconds.
  • Captivate your audiences: By using online resources you might already have like videos or catalogs, you can create compelling ads that people can actually explore. For example, you can create an ad that expands to a full-screen canvas, or you can create an ad that plays a video within the page.

Read more here: https://support.google.com/adwords/answer/6379520?hl=en

Make a Lightbox promotion

Lightbox promotions responsively join your advertisement resources – like recordings, picture displays, and maps – to fill accessible advertisement spaces. Lightbox advertisements may contain different recordings, picture displays, or blends of these.

Before you start

For a prologue to Lightbox promotions, or for charging data, begin with About Lightbox advertisements.

Setting up your crusade and offering

Lightbox promotions show on Display Network-just battles with either the “Draw in with your substance” or “See your advertisement” showcasing destinations. Selecting “Draw in with your substance” sets the offering as cost-per-engagement (CPE). Selecting “See your advertisement” sets the offering as visible expense per-thousand-impressions (vCPM).

Directions

Once your battle is set up, you can manufacture Lightbox promotions by taking after these strides:

In your AdWords account, click +Ad and select Ad Gallery.

Select “Lightbox promotions.”

Select “Lightbox.”

Pick one of these choices:

On the off chance that you’d like regardless a mass transfer, click either Upload resources, Add YouTube video, or Scan site. You can in any case include different sorts of benefits later. Thus, for instance, on the off chance that you select Scan site, regardless you can include recordings when you touch base at the format page.

To go straightforwardly to the format page, click Start with a layout.

On the format page, include content, pictures, and inclinations on the left of the screen. See your adjustments in Preview on the privilege.

Save your advertisements to send them for survey. Once endorsed, your new Lightbox promotions will begin running