What is a benefit of using the AdWords Application Programming Interface (API)?

What is a benefit of using the AdWords Application Programming Interface (API)?

  • Programming skills are not necessary.
  • Advertisers can log into the AdWords account to upload changes.
  • Programmers benefit from third-party coding support.
  • Advertisers can make dynamic changes to their AdWords accounts at scale.

The Correct answer is:

  • Advertisers can make dynamic changes to their AdWords accounts at scale.

Explanation: Depending on your programming talents and advertising needs, the possibilities are practically limitless. Some possibilities include:

  • Generating automatic keyword, ad text, URL, and custom reports
  • Integrating AdWords data with other databases, such as inventory systems
  • Developing additional tools and applications to help you better manage AdWords accounts