Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

  • Image ads do not perform as well on the Google Display Network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • It ensures maximum coverage, as some publishers do not accept all ad formats
  • Text ads do not perform as well on the Google Display Network

The correct Answer is:

  • It ensures maximum coverage, as some publishers do not accept all ad formats