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Tony Guo

The PPC HIRE BLOG

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Which reports require the activation of Advertising Features?
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Which reports require the activation of Advertising Features? Cohort Analysis reportsReal-time reportsGeo reportsDemographics and Interests reports Correct answer is: Demographics and Interests reports

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To track users and sessions across multiple domains, what first must be set up?
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To track users and sessions across multiple domains, what first must be set up? AdWords LinkingData ImportAd Exchange LinkingCross-domain tracking Correct answer is: Cross-domain tracking Explanation: When you set up…

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What campaigns require manual tags on destination URLs for tracking?
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What campaigns require manual tags on destination URLs for tracking? AdWords campaignsEmail campaignsAdWords and email campaignsNone of the above Correct answer is: Email campaigns Explanation: By adding campaign parameters to…

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Which three campaign parameters are recommended to manually track campaigns?
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Which three campaign parameters are recommended to manually track campaigns? Source, Content, and TermMedium, Source, and ContentMedium, Source, and CampaignCampaign, Content, and Term Correct answer is: Medium, Source, and Campaign…

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What feature is required to track customer search terms on a website?
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What feature is required to track customer search terms on a website? Data ImportEnhanced EcommerceSearch filtersSite Search Correct answer is: Site Search Explanation: Site Search lets you understand the extent…

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For autotagging, what parameter does Google Ads include in the destination URL?
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For autotagging, what parameter does Google Ads include in the destination URL? utm=urlid=adid=gclid= Correct answer is: gclid= Explanation: If you don’t see the gclid parameter appended to your URLs after the page is…

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Google Analytics cannot collect data from which systems by default?
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Google Analytics cannot collect data from which systems by default? Mobile devicesOnline point-of-sale systemsWebsitesOffline inventory database correct answer : Offline inventory database Explanation: Google analytic cannot collect data from Offline inventory…

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View filters are applied in what order?
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View filters are applied in what order? Alphabetical orderSequential orderRandom orderCreation date Correct answer is: Sequential order Explanation: By default, view filters are applied to the data in the order in…

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Which Goals are available in Google Analytics?
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Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per SessionDestination, Event, Pageview, SocialLocation, Event, Time, Users per SessionPageview, Event, Transaction, Social Correct answer is: Destination, Event, Duration,…

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Sampling is applied to reports before segmentation.
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Sampling is applied to reports before segmentation. TrueFalse Correct answer is: False Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce…

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