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Tony Guo

The PPC HIRE BLOG

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Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign
150 150 Tony Guo

Bob’s ad will show on searches for UltraView1000 and additional words before and after. Placing quotation marks around the keywords turns them into phrase match. This prompts your ads to…

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Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
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If you don’t bid efficiently, you could miss valuable conversions. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. You…

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When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
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The description The Advertiser must include The Description component when creating the Text Ad. The Advertiser must include The Description component when creating the Text Ad. The Description lets you…

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Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
150 150 Tony Guo

Maximize clicks Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to…

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When are automated extensions, such as Seller Ratings, shown?
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When Google predicts they’ll improve ad performance. Google Ads will serve dynamic ad extensions when the system believes this will have a positive impact on performance. Very similar to advertiser-provided…

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Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
150 150 Tony Guo

Displayed ads are relevant to a potential customer’s Google search. Well managed Google Search Ads campaign can Display Relevant ads to potential customers who are performing the Search. When you…

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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
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Use at least three extensions in each campaign or ad group. Use at least three extensions for each campaign or ad group: At the time of each auction, your ad…

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Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.
150 150 Tony Guo

Ad relevance Advertiser bid Google Ads uses an auction system to rank the ads that appear on the search results page, and to determine the cost for each ad click.…

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Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
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So that spend is not reallocated between two different marketing objectives Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing…

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Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
150 150 Tony Guo

Search, Display, Video, Shopping, and App Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the…

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