What is an app engagement ad?

What is an app engagement ad?

  • A customized ad shown to users who already have the app in order to drive them back to the app
  • A templated “engagement” image ad which allows you to add more text or information to your ad
  • An ad which uses cookies to appear to users who have already downloaded an app
  • An app extension which shows a link to your app below your ad

Answer is – A customized ad shown to users who already have the app in order to drive them back to the app