Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.
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1)

How can you see if people are searching for your client’s services during the early morning and evening hours?

2)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

3)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

4)

Which is a best practice for creating effective ad text?

5)

Which formula does Google use to rank keyword-targeted ads on Google Search?

6)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

7)

What best describes Enhanced Cost-Per-Click (ECPC)?

8)

What is a benefit of online advertising with Google AdWords?

9)

Which is one characteristic of the “Accelerated” delivery method?

10)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

11)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

12)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

13)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

14)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

15)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

16)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

17)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

18)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

19)

What happens when a campaign consistently meets its average daily budget?

20)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

21)

You can use Display Planner to:

22)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
23) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
24)

Quality Score and Ad Rank are calculated:

25)

A primary benefit of location targeting is that advertisers can:

26)

It is beneficial to create multiple ad groups in order to:

27)

Higher Quality Scores typically lead to:

28)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

29)

Why should you avoid adding duplicate keywords across ad groups?

30)

A lower CPA does not necessarily indicate higher profit. Why?

31)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

32)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

33)

Quality Score on Google search is evaluated how often?

34)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

35)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

36)

Which are required components of an ad group running on the Search Network?

37)

The main goal of automatic cost-per-click (CPC) bidding is to:

38)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

39)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

40)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

41)

Which is a benefit of search advertising with Google AdWords?

42)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

43)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

44)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

45)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

46)

An advertiser who decides to edit the location targeting of an ad can do this at the:

47)

Which is a factor that Google uses to target ads to users based on physical location?

48)

Which is a benefit of AdWords for search marketing?

49) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
50)

Which is a benefit of Manager Defined Spend (MDS)?

51)

A standard AdWords text ad is made up of:

52)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

53)

The maximum cost-per-click (CPC) bid is the:

54)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

55) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
56)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

57)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

58)

With social extensions, how are +1s calculated for your ad and Google+ page?

59)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

60)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

61)

Ad groups should be used to:

62)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

63)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

64)

A My Client Center (MCC) account functions primarily as:

65)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

66)

Your client wants to improve her ad position. What would you recommend?

67)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

68)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

69)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

70)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

71)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

72)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

73)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

74)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

75)

Which line of ad text would be disapproved based on Googles advertising policies?

76)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

77)

Which client would you advise to advertise on the Google Search Network?

78)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

79)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

80)

Which best describes the “Optimize” ad rotation setting in AdWords?

81)

To determine which ad language to target to a user, the AdWords system refers to that users:

82)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

83)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

84) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
85)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

86)

What should an advertiser use to organize ad groups?

87)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

88)

When resetting a password in AdWords, what should a user keep in mind?

89)

Keyword Planner can help you build a new Search Network campaign by:

90)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


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