## Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.

Click Next to begin.

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#### What best describes Enhanced Cost-Per-Click (ECPC)?

3) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
D)  Themes of keywords are matched to relevant content on websites where ads will appear
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#### If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only$0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

13) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
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#### Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

A)  the daily budget you’ve set
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
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#### How can you see if people are searching for your client’s services during the early morning and evening hours?

70) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
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