Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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Which is a best practice for creating effective ad text?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


When a campaign is showing as “Pending” within AdWords, it is:


When resetting a password in AdWords, what should a user keep in mind?


What happens when a campaign consistently meets its average daily budget?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


What happens as a result of a search campaign consistently meeting its daily budget?


Which client would you advise to advertise on the Google Search Network?


Which is one characteristic of the “Accelerated” delivery method?


It is beneficial to create multiple ad groups in order to:


Your client wants to improve her ad position. What would you recommend?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


Which best describes the “Optimize” ad rotation setting in AdWords?


What best describes Enhanced Cost-Per-Click (ECPC)?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


What is the impact of poor landing page quality on an ad group?


Which of these metrics is especially important to clients who are running a branding campaign?


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Which can be controlled at the ad-group level of an AdWords account?


A lower CPA does not necessarily indicate higher profit. Why?


Ad groups should be used to:


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


How can you see if people are searching for your client’s services during the early morning and evening hours?


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?


Which AdWords settings are specified at the account level?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


The main goal of automatic cost-per-click (CPC) bidding is to:


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


A My Client Center (MCC) account functions primarily as:


Which line of ad text would be disapproved based on Googles advertising policies?


What should an advertiser use to organize ad groups?


A benefit of My Client Center (MCC) is the:


Higher Quality Scores typically result in:

42) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

What’s one benefit of creating multiple ad groups?


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


By adding managed placements to a Display Network campaign – you can show your ad:


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


On the Google Display Network, your ad is eligible to show on a webpage if your:


A standard AdWords text ad is made up of:


Grouping similar keywords together in an ad group will:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?


Location extensions can:


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


The Opportunities tab with AdWords can be used to:

59) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


What type of bidding method is used to manage image ads on the Google Display Network?


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


Which is a benefit of Manager Defined Spend (MDS)?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


Which formula does Google use to rank keyword-targeted ads on Google Search?


How do managed placements on the Display Network work?


A primary benefit of location targeting is that advertisers can:


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


Higher Quality Scores typically lead to:


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


Which formula represents how Ad Rank is determined on Google search?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


Keyword Planner can help you build a new Search Network campaign by:


Which are required components of an ad group running on the Search Network?


Advertisers on Google search accrue cost in AdWords when:


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

84) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Adding placements to an ad group:


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


You can use Display Planner to:


Which is a benefit of AdWords for search marketing?


What is a benefit of online advertising with Google AdWords?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?