## Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.

Click Next to begin.

1)

#### An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

2) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

13)

14)

15)

16)

17)

18)

#### What best describes Enhanced Cost-Per-Click (ECPC)?

19) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
D)  Themes of keywords are matched to relevant content on websites where ads will appear
20)

A)  the daily budget you’ve set
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
22)

23)

24)

25)

26)

27)

28)

29)

30)

31)

32)

33)

34)

35)

36)

37)

38)

39)

40)

41)

42)

43)

44)

45)

46)

47)

48)

49)

50)

51)

52)

53)

54)

55)

56)

57)

58)

59)

60)

61)

62)

63)

64)

65)

66)

67)

68)

69)

70)

71)

72)

73)

74)

75)

76)

77)

#### Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

78) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
79)

80)

81)

82)

83)

84)

#### In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

85) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
86)

87)

88)