Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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1)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

2)

What best describes Enhanced Cost-Per-Click (ECPC)?

3)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

4)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

5)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

6)

Which formula represents how Ad Rank is determined on Google search?

7)

Advertisers on Google search accrue cost in AdWords when:

8)

Which line of ad text would be disapproved based on Googles advertising policies?

9)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

10)

Which is one characteristic of the “Accelerated” delivery method?

11)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

12)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

13)

What is the impact of poor landing page quality on an ad group?

14)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

15)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

16) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
17)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

18)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

19)

The maximum cost-per-click (CPC) bid is the:

20)

Which best describes the “Optimize” ad rotation setting in AdWords?

21)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

22)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

23)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

24)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

25)

The Opportunities tab with AdWords can be used to:

26)

Which is a factor that Google uses to target ads to users based on physical location?

27)

By adding managed placements to a Display Network campaign – you can show your ad:

28)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

29)

It is beneficial to create multiple ad groups in order to:

30)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

31)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

32)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

33)

Adding placements to an ad group:

34)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

35)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

36) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
37)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

38)

Which of these metrics is especially important to clients who are running a branding campaign?

39)

An advertiser who decides to edit the location targeting of an ad can do this at the:

40)

Location extensions can:

41)

Which are required components of an ad group running on the Search Network?

42)

To determine which ad language to target to a user, the AdWords system refers to that users:

43)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
44)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

45)

Which is a benefit of Manager Defined Spend (MDS)?

46)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

47)

The main goal of automatic cost-per-click (CPC) bidding is to:

48)

With social extensions, how are +1s calculated for your ad and Google+ page?

49)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

50)

If an advertiser improves the Quality Score of a keyword, this keyword may:

51)

When resetting a password in AdWords, what should a user keep in mind?

52)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

53)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

54)

What type of bidding method is used to manage image ads on the Google Display Network?

55)

Higher Quality Scores typically lead to:

56)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

57)

Which formula does Google use to rank keyword-targeted ads on Google Search?

58)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

59)

Quality Score and Ad Rank are calculated:

60)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

61)

How do managed placements on the Display Network work?


 
62)

Your client wants to improve her ad position. What would you recommend?

63)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

64)

Higher Quality Scores typically result in:

65)

A primary benefit of location targeting is that advertisers can:

66)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

67)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

68)

Which can be controlled at the ad-group level of an AdWords account?

69)

Quality Score on Google search is evaluated how often?

70)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

71)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

72)

What should an advertiser use to organize ad groups?

73)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

74)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

75)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

76)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

77)

You can use Display Planner to:

78)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

79)

A benefit of My Client Center (MCC) is the:

80)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

81)

Why should you avoid adding duplicate keywords across ad groups?

82)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

83)

What happens as a result of a search campaign consistently meeting its daily budget?

84)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

85)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

86)

Which is a benefit of search advertising with Google AdWords?

87)

Grouping similar keywords together in an ad group will:

88)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

89) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
90)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


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