Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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1)

Which formula represents how Ad Rank is determined on Google search?

2)

A standard AdWords text ad is made up of:

3)

A My Client Center (MCC) account functions primarily as:

4)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

5)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

6)

What happens as a result of a search campaign consistently meeting its daily budget?

7)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

8)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

9)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

10)

Which client would you advise to advertise on the Google Search Network?

11)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

12)

The maximum cost-per-click (CPC) bid is the:

13)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

14)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

15)

Adding placements to an ad group:

16)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

17)

What is a benefit of online advertising with Google AdWords?

18)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

19)

How can you see if people are searching for your client’s services during the early morning and evening hours?

20)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

21)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

22)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

23)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

24)

An advertiser who decides to edit the location targeting of an ad can do this at the:

25)

The Opportunities tab with AdWords can be used to:

26)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

27)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

28)

Which of these metrics is especially important to clients who are running a branding campaign?

29)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

30)

Which can be controlled at the ad-group level of an AdWords account?

31)

Location extensions can:

32)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

33)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

34)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

35)

What’s one benefit of creating multiple ad groups?

36)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

37)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

38)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

39)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

40)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

41)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

42)

Advertisers on Google search accrue cost in AdWords when:

43)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

44)

You can use Display Planner to:

45)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

46)

To determine which ad language to target to a user, the AdWords system refers to that users:

47)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

48)

What is the impact of poor landing page quality on an ad group?

49)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

50)

By adding managed placements to a Display Network campaign – you can show your ad:

51)

What should an advertiser use to organize ad groups?

52)

Which is one characteristic of the “Accelerated” delivery method?

53)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

54)

What type of bidding method is used to manage image ads on the Google Display Network?

55)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
56)

Which line of ad text would be disapproved based on Googles advertising policies?

57)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

58) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
59) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
60)

Quality Score on Google search is evaluated how often?

61)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

62)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

63)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

64)

Which is a benefit of AdWords for search marketing?

65)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

66) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
67)

If an advertiser improves the Quality Score of a keyword, this keyword may:

68)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

69)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

70)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

71)

Which formula does Google use to rank keyword-targeted ads on Google Search?

72)

A primary benefit of location targeting is that advertisers can:

73)

Which is a best practice for creating effective ad text?

74)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

75)

It is beneficial to create multiple ad groups in order to:

76)

Which is a benefit of search advertising with Google AdWords?

77)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

78)

A benefit of My Client Center (MCC) is the:

79)

On the Google Display Network, your ad is eligible to show on a webpage if your:

80)

Which are required components of an ad group running on the Search Network?

81)

Keyword Planner can help you build a new Search Network campaign by:

82)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

83)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

84)

Which best describes the “Optimize” ad rotation setting in AdWords?

85)

Quality Score and Ad Rank are calculated:

86)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

87)

A lower CPA does not necessarily indicate higher profit. Why?

88)

With social extensions, how are +1s calculated for your ad and Google+ page?

89)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

90)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:


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