Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.
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1)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

2)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

3)

Which is a benefit of Manager Defined Spend (MDS)?

4)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

5)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

6)

A standard AdWords text ad is made up of:

7)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

8)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

9)

When a campaign is showing as “Pending” within AdWords, it is:

10)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

11) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
12)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

13)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

14)

How do managed placements on the Display Network work?


 
15)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

16)

Which can be controlled at the ad-group level of an AdWords account?

17)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

18)

A lower CPA does not necessarily indicate higher profit. Why?

19)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

20) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
21)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

22)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

23)

Keyword Planner can help you build a new Search Network campaign by:

24)

Which AdWords settings are specified at the account level?

25)

You can use Display Planner to:

26)

A My Client Center (MCC) account functions primarily as:

27)

The maximum cost-per-click (CPC) bid is the:

28)

What is the impact of poor landing page quality on an ad group?

29)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

30)

Grouping similar keywords together in an ad group will:

31)

Quality Score on Google search is evaluated how often?

32)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

33)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

34)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

35)

If an advertiser improves the Quality Score of a keyword, this keyword may:

36)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

37)

Which of these metrics is especially important to clients who are running a branding campaign?

38)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

39)

Which is one characteristic of the “Accelerated” delivery method?

40)

Which formula does Google use to rank keyword-targeted ads on Google Search?

41)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

42)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

43)

Which formula represents how Ad Rank is determined on Google search?

44)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

45)

Which best describes the “Optimize” ad rotation setting in AdWords?

46)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

47)

Which are required components of an ad group running on the Search Network?

48)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

49)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

50)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

51)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

52) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
53)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

54)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

55)

Why should you avoid adding duplicate keywords across ad groups?

56)

What is a benefit of online advertising with Google AdWords?

57)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

58)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

59)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

60)

Which is a benefit of AdWords for search marketing?

61)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

62)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

63)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

64)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

65)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

66)

What best describes Enhanced Cost-Per-Click (ECPC)?

67)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

68)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

69)

What should an advertiser use to organize ad groups?

70)

Adding placements to an ad group:

71)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

72)

What type of bidding method is used to manage image ads on the Google Display Network?

73)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

74)

Your client wants to improve her ad position. What would you recommend?

75)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

76)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

77)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

78) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
79)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
80)

A primary benefit of location targeting is that advertisers can:

81)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

82)

Advertisers on Google search accrue cost in AdWords when:

83)

Which line of ad text would be disapproved based on Googles advertising policies?

84)

Ad groups should be used to:

85)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

86) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
87)

With social extensions, how are +1s calculated for your ad and Google+ page?

88)

The Opportunities tab with AdWords can be used to:

89)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

90)

To determine which ad language to target to a user, the AdWords system refers to that users:


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