Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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1)

A standard AdWords text ad is made up of:

2)

What best describes Enhanced Cost-Per-Click (ECPC)?

3) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
4)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

5)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

6)

What is the impact of poor landing page quality on an ad group?

7)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

8)

A lower CPA does not necessarily indicate higher profit. Why?

9)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

10)

What should an advertiser use to organize ad groups?

11)

Location extensions can:

12)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

13) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
14)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

15)

With social extensions, how are +1s calculated for your ad and Google+ page?

16)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
17)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

18)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

19)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

20)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

21)

What is a benefit of online advertising with Google AdWords?

22)

Which AdWords settings are specified at the account level?

23)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

24)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

25)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

26) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
27)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

28)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

29)

Grouping similar keywords together in an ad group will:

30)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

31)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

32)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

33)

When a campaign is showing as “Pending” within AdWords, it is:

34)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

35)

Which of these metrics is especially important to clients who are running a branding campaign?

36)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

37)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

38)

A primary benefit of location targeting is that advertisers can:

39)

Advertisers on Google search accrue cost in AdWords when:

40)

By adding managed placements to a Display Network campaign – you can show your ad:

41)

What happens as a result of a search campaign consistently meeting its daily budget?

42)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

43)

Higher Quality Scores typically lead to:

44)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

45)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

46)

Your client wants to improve her ad position. What would you recommend?

47)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

48)

A benefit of My Client Center (MCC) is the:

49)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

50)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

51)

Which is a benefit of AdWords for search marketing?

52)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

53)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

54)

When resetting a password in AdWords, what should a user keep in mind?

55)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

56)

The Opportunities tab with AdWords can be used to:

57)

Keyword Planner can help you build a new Search Network campaign by:

58)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

59)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

60)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

61)

Which client would you advise to advertise on the Google Search Network?

62)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

63)

Quality Score and Ad Rank are calculated:

64)

Higher Quality Scores typically result in:

65)

Which best describes the “Optimize” ad rotation setting in AdWords?

66)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

67)

If an advertiser improves the Quality Score of a keyword, this keyword may:

68)

Ad groups should be used to:

69)

How can you see if people are searching for your client’s services during the early morning and evening hours?

70) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
71)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

72)

On the Google Display Network, your ad is eligible to show on a webpage if your:

73)

Which can be controlled at the ad-group level of an AdWords account?

74)

The maximum cost-per-click (CPC) bid is the:

75)

An advertiser who decides to edit the location targeting of an ad can do this at the:

76)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

77)

Which is a best practice for creating effective ad text?

78)

Which are required components of an ad group running on the Search Network?

79)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

80)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

81)

What happens when a campaign consistently meets its average daily budget?

82)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

83)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

84)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

85)

The main goal of automatic cost-per-click (CPC) bidding is to:

86)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

87)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

88)

Which is a factor that Google uses to target ads to users based on physical location?

89)

Adding placements to an ad group:

90)

What type of bidding method is used to manage image ads on the Google Display Network?


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