Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?


Keyword Planner can help you build a new Search Network campaign by:


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


A primary benefit of location targeting is that advertisers can:


What is the impact of poor landing page quality on an ad group?


Higher Quality Scores typically lead to:


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


The Opportunities tab with AdWords can be used to:


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Which is a benefit of Manager Defined Spend (MDS)?


A benefit of My Client Center (MCC) is the:


Which formula represents how Ad Rank is determined on Google search?


Which AdWords settings are specified at the account level?


Ad groups should be used to:


Advertisers on Google search accrue cost in AdWords when:


Which can be controlled at the ad-group level of an AdWords account?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


Which is a factor that Google uses to target ads to users based on physical location?


Which is a best practice for creating effective ad text?

27) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


Why should you avoid adding duplicate keywords across ad groups?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


A lower CPA does not necessarily indicate higher profit. Why?

32) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


To determine which ad language to target to a user, the AdWords system refers to that users:


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


The main goal of automatic cost-per-click (CPC) bidding is to:


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

43) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

How do managed placements on the Display Network work?


Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:


Location extensions can:


An advertiser who decides to edit the location targeting of an ad can do this at the:


Which client would you advise to advertise on the Google Search Network?


What best describes Enhanced Cost-Per-Click (ECPC)?


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


What happens as a result of a search campaign consistently meeting its daily budget?


Which is a benefit of search advertising with Google AdWords?


Which is a benefit of AdWords for search marketing?


You can use Display Planner to:


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


Which formula does Google use to rank keyword-targeted ads on Google Search?


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


Your client wants to improve her ad position. What would you recommend?

61) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Higher Quality Scores typically result in:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


What should an advertiser use to organize ad groups?


Grouping similar keywords together in an ad group will:


Which best describes the “Optimize” ad rotation setting in AdWords?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


What happens when a campaign consistently meets its average daily budget?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


What type of bidding method is used to manage image ads on the Google Display Network?


With social extensions, how are +1s calculated for your ad and Google+ page?


It is beneficial to create multiple ad groups in order to:


Which of these metrics is especially important to clients who are running a branding campaign?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


Which is one characteristic of the “Accelerated” delivery method?


When resetting a password in AdWords, what should a user keep in mind?


By adding managed placements to a Display Network campaign – you can show your ad:


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


Adding placements to an ad group:


A standard AdWords text ad is made up of:


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


The maximum cost-per-click (CPC) bid is the: