Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

What is a benefit of online advertising with Google AdWords?

2)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
3)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

4)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

5)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

6)

The main goal of automatic cost-per-click (CPC) bidding is to:

7)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

8)

Higher Quality Scores typically result in:

9)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

10)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

11)

The Opportunities tab with AdWords can be used to:

12)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

13)

What should an advertiser use to organize ad groups?

14)

How do managed placements on the Display Network work?


 
15)

A My Client Center (MCC) account functions primarily as:

16)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

17)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

18)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

19)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

20)

With social extensions, how are +1s calculated for your ad and Google+ page?

21)

To determine which ad language to target to a user, the AdWords system refers to that users:

22)

Grouping similar keywords together in an ad group will:

23)

Adding placements to an ad group:

24)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

25)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

26)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

27)

Quality Score and Ad Rank are calculated:

28)

Location extensions can:

29)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

30)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

31)

An advertiser who decides to edit the location targeting of an ad can do this at the:

32)

Which is a factor that Google uses to target ads to users based on physical location?

33)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

34)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

35)

What happens as a result of a search campaign consistently meeting its daily budget?

36)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

37)

Which can be controlled at the ad-group level of an AdWords account?

38)

What is the impact of poor landing page quality on an ad group?

39)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

40)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

41)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

42)

Which is a benefit of search advertising with Google AdWords?

43)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

44) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
45)

Your client wants to improve her ad position. What would you recommend?

46)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

47) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
48)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

49)

You can use Display Planner to:

50)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

51)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

52)

Higher Quality Scores typically lead to:

53)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

54)

What’s one benefit of creating multiple ad groups?

55)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

56)

When resetting a password in AdWords, what should a user keep in mind?

57)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

58)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

59)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

60)

Which is a best practice for creating effective ad text?

61)

Which formula represents how Ad Rank is determined on Google search?

62)

Which formula does Google use to rank keyword-targeted ads on Google Search?

63)

A standard AdWords text ad is made up of:

64)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

65)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

66)

Why should you avoid adding duplicate keywords across ad groups?

67)

A primary benefit of location targeting is that advertisers can:

68)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

69)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

70)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

71)

If an advertiser improves the Quality Score of a keyword, this keyword may:

72)

When a campaign is showing as “Pending” within AdWords, it is:

73)

What type of bidding method is used to manage image ads on the Google Display Network?

74)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

75)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

76)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

77)

Ad groups should be used to:

78)

Quality Score on Google search is evaluated how often?

79) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
80)

Which are required components of an ad group running on the Search Network?

81)

Which best describes the “Optimize” ad rotation setting in AdWords?

82)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

83)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

84)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

85)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

86)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

87)

Which client would you advise to advertise on the Google Search Network?

88)

Which AdWords settings are specified at the account level?

89)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

90)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:


Email