Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


By adding managed placements to a Display Network campaign – you can show your ad:


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Location extensions can:


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


When resetting a password in AdWords, what should a user keep in mind?

7) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


Which are required components of an ad group running on the Search Network?


Which client would you advise to advertise on the Google Search Network?


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


Which formula represents how Ad Rank is determined on Google search?


How can you see if people are searching for your client’s services during the early morning and evening hours?


Keyword Planner can help you build a new Search Network campaign by:


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


Quality Score on Google search is evaluated how often?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


A primary benefit of location targeting is that advertisers can:


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


When sitelinks are set at both the campaign and ad group level, which will be displayed?


Which is a benefit of search advertising with Google AdWords?


The Opportunities tab with AdWords can be used to:


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Ad groups should be used to:


Advertisers on Google search accrue cost in AdWords when:


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


Higher Quality Scores typically lead to:


What happens as a result of a search campaign consistently meeting its daily budget?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Which is a factor that Google uses to target ads to users based on physical location?


A keyword with very low clickthrough rate (CTR) will usually receive:


A standard AdWords text ad is made up of:


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


You can use Display Planner to:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


What type of bidding method is used to manage image ads on the Google Display Network?


Which of these metrics is especially important to clients who are running a branding campaign?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


To determine which ad language to target to a user, the AdWords system refers to that users:


A benefit of My Client Center (MCC) is the:


An advertiser who decides to edit the location targeting of an ad can do this at the:


Which is a benefit of Manager Defined Spend (MDS)?


Which is one characteristic of the “Accelerated” delivery method?


Which best describes the “Optimize” ad rotation setting in AdWords?


On the Google Display Network, your ad is eligible to show on a webpage if your:


Which line of ad text would be disapproved based on Googles advertising policies?


What best describes Enhanced Cost-Per-Click (ECPC)?


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?


What happens when a campaign consistently meets its average daily budget?


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


What is the impact of poor landing page quality on an ad group?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


The main goal of automatic cost-per-click (CPC) bidding is to:


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Why should you avoid adding duplicate keywords across ad groups?


Your client wants to improve her ad position. What would you recommend?

71) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


Higher Quality Scores typically result in:


Adding placements to an ad group:


Which can be controlled at the ad-group level of an AdWords account?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

79) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


The maximum cost-per-click (CPC) bid is the:


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


A lower CPA does not necessarily indicate higher profit. Why?


What is a benefit of online advertising with Google AdWords?


Which AdWords settings are specified at the account level?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


What’s one benefit of creating multiple ad groups?


What should an advertiser use to organize ad groups?


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?