Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


Your client wants to improve her ad position. What would you recommend?


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


By adding managed placements to a Display Network campaign – you can show your ad:


Quality Score on Google search is evaluated how often?


The Opportunities tab with AdWords can be used to:


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


Ad groups should be used to:


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


What type of bidding method is used to manage image ads on the Google Display Network?


Adding placements to an ad group:


Why should you avoid adding duplicate keywords across ad groups?


Which of these metrics is especially important to clients who are running a branding campaign?


What happens as a result of a search campaign consistently meeting its daily budget?


A keyword with very low clickthrough rate (CTR) will usually receive:


Which AdWords settings are specified at the account level?


When a campaign is showing as “Pending” within AdWords, it is:


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


Which line of ad text would be disapproved based on Googles advertising policies?


How do managed placements on the Display Network work?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

31) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


Which is a benefit of Manager Defined Spend (MDS)?


When resetting a password in AdWords, what should a user keep in mind?


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


What is the impact of poor landing page quality on an ad group?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

41) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


What is a benefit of online advertising with Google AdWords?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


A lower CPA does not necessarily indicate higher profit. Why?


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


Which is a best practice for creating effective ad text?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


You can use Display Planner to:


Which is a factor that Google uses to target ads to users based on physical location?


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


Which is a benefit of AdWords for search marketing?


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


Which are required components of an ad group running on the Search Network?


What happens when a campaign consistently meets its average daily budget?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


What should an advertiser use to organize ad groups?


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


A benefit of My Client Center (MCC) is the:


A standard AdWords text ad is made up of:


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


A primary benefit of location targeting is that advertisers can:


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


An advertiser who decides to edit the location targeting of an ad can do this at the:


Location extensions can:


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


When setting up an AdWords account, choose your currency and permanent time zone carefully because:

70) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Grouping similar keywords together in an ad group will:


A My Client Center (MCC) account functions primarily as:


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


What best describes Enhanced Cost-Per-Click (ECPC)?


Higher Quality Scores typically lead to:


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


With social extensions, how are +1s calculated for your ad and Google+ page?


Which can be controlled at the ad-group level of an AdWords account?


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


Which formula represents how Ad Rank is determined on Google search?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Which is a benefit of search advertising with Google AdWords?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


To determine which ad language to target to a user, the AdWords system refers to that users:


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


Keyword Planner can help you build a new Search Network campaign by:


If an advertiser improves the Quality Score of a keyword, this keyword may:


What’s one benefit of creating multiple ad groups?


Which client would you advise to advertise on the Google Search Network?