Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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1)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

2)

The main goal of automatic cost-per-click (CPC) bidding is to:

3) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
4)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

5)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

6)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

7)

Your client wants to improve her ad position. What would you recommend?

8)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

9)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

10)

What should an advertiser use to organize ad groups?

11)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
12)

Which is one characteristic of the “Accelerated” delivery method?

13)

Higher Quality Scores typically result in:

14)

Location extensions can:

15)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

16)

Which AdWords settings are specified at the account level?

17)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

18)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

19)

An advertiser who decides to edit the location targeting of an ad can do this at the:

20)

Which is a benefit of AdWords for search marketing?

21)

Which is a factor that Google uses to target ads to users based on physical location?

22)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

23)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

24)

By adding managed placements to a Display Network campaign – you can show your ad:

25)

Quality Score and Ad Rank are calculated:

26)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

27)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

28)

A lower CPA does not necessarily indicate higher profit. Why?

29)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

30)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

31)

When resetting a password in AdWords, what should a user keep in mind?

32)

What is the impact of poor landing page quality on an ad group?

33)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

34)

Why should you avoid adding duplicate keywords across ad groups?

35)

Which best describes the “Optimize” ad rotation setting in AdWords?

36)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

37)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

38)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

39)

To determine which ad language to target to a user, the AdWords system refers to that users:

40)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

41)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

42)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

43)

If an advertiser improves the Quality Score of a keyword, this keyword may:

44)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

45)

A standard AdWords text ad is made up of:

46)

When a campaign is showing as “Pending” within AdWords, it is:

47)

A primary benefit of location targeting is that advertisers can:

48)

The Opportunities tab with AdWords can be used to:

49)

Higher Quality Scores typically lead to:

50)

Quality Score on Google search is evaluated how often?

51)

What happens when a campaign consistently meets its average daily budget?

52)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

53)

Which is a best practice for creating effective ad text?

54)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

55) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
56)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

57)

What is a benefit of online advertising with Google AdWords?

58)

Adding placements to an ad group:

59)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

60)

Grouping similar keywords together in an ad group will:

61)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

62)

A My Client Center (MCC) account functions primarily as:

63)

A benefit of My Client Center (MCC) is the:

64)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

65)

What best describes Enhanced Cost-Per-Click (ECPC)?

66)

Which can be controlled at the ad-group level of an AdWords account?

67)

Which of these metrics is especially important to clients who are running a branding campaign?

68)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

69)

On the Google Display Network, your ad is eligible to show on a webpage if your:

70)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

71)

Which formula represents how Ad Rank is determined on Google search?

72)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

73)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

74)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

75)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

76) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
77)

How do managed placements on the Display Network work?


 
78)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

79)

Which client would you advise to advertise on the Google Search Network?

80)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

81)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

82)

It is beneficial to create multiple ad groups in order to:

83)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

84)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

85)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

86)

Which is a benefit of Manager Defined Spend (MDS)?

87)

Keyword Planner can help you build a new Search Network campaign by:

88)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

89)

With social extensions, how are +1s calculated for your ad and Google+ page?

90)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


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