AdWords Campaign Experiments allow you to…

AdWords Campaign Experiments allow you to…

  • Test changes to your account for a portion of the auctions that your ads participates in.
  • Automate different images and text on your site to understand what converts most effectively.
  • Receive written feedback from users based on their experience on your site.
  • Request a formal analysis from Google’s Campaign Experiments team that isolates the effect of online advertisements on offline purchases.

The correct answer is:

  • Test changes to your account for a portion of the auctions that your ads participates in.

Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in. Like putting a bit of hot sauce on just part of your meal, Campaign Experiments give you a taste of the results so you can figure out whether you want to pour on the heat! This way, you can test changes to your keywords, bids, ad groups, and placements.

You can read more here: https://support.google.com/partners/answer/2385204?hl=en