For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

  • Quality Score of all campaigns and regional targeting settings
  • Quality Score of keywords across all campaigns and all ad groups
  • click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
  • clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

Answer: clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page