An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

  • Lower bids on keywords with high clickthrough rates (CTRs).
  • Make changes to improve the Quality Score of the ad’s keywords.
  • Change keyword match types from exact match to phrase match.
  • Review Impression Share report data to identify missed opportunities.

The correct answer is:

  • Make changes to improve the Quality Score of the ad’s keywords.

Explanation: Higher quality ads can lead to lower prices and better ad positions.

You can read more here: https://support.google.com/adwords/answer/140351?hl=en

Quality Score: Definition

Quality score is an assessment of the nature of your advertisements, watchwords, and points of arrival. Higher quality advertisements can prompt lower costs and better promotion positions.

You can see your Quality Score (provided details regarding a 1-10 scale) and its parts (expected clickthrough rate, promotion importance, and point of arrival experience) in the “Watchword Analysis” field of your record.

The more pertinent your advertisements and points of arrival are to the client, the more probable it is that you’ll see higher Quality Scores.

Quality Score is an accumulated appraisal of your general execution in advertisement barters, and is not utilized at closeout time to decide Ad Rank.

Check your Quality Score

When you’re searching for knowledge into how pertinent you’re greeting page and advertisement are to the catchphrases you’ve picked, you can take a gander at your Quality Score.

This article discloses how to locate your Quality Score for any of your watchwords.

Before you start

In case you’re not acquainted with the segments of Quality Score, consider checking on About Quality Score before you begin.

Guidelines

Pick the AdWords experience you’re utilizing. Take in more.

Past NEW

You can check your Quality Score by glimpsed inside the Keywords tab. There are a couple approaches to check your Quality Score.

  • Run a watchword determination:
  • Click the Campaigns tab at the top.
  • Select the Keywords tab.

Click the white discourse bubble Ad dissatisfaction rise alongside any watchword’s status to see insights about that catchphrase’s Quality Score. You’ll have the capacity to see evaluations for expected clickthrough rate, advertisement importance, and point of arrival experience.

  • Empower the Qual. score section:
  • Click the Campaigns tab at the top.
  • Select the Keywords tab.

Search for the Qual. score section in the measurements table. On the off chance that you don’t see this section in your table, you can include this segment by doing the accompanying:

Click the Columns drop-down menu in the toolbar over the measurements table.

  • Select Modify sections.
  • Select Attributes.
  • Click Add beside Qual. score.
  • Click Save.