An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  • Create a campaign for each website
  • Set bids at the ad group or campaign level
  • Choose websites that represent a variety of themes
  • Set bids on individual placements

The correct Answer is:

  • Set bids on individual placements

Explanation: Doesn’t restrict your ads to showing for the targeting method you’ve selected
Read more here: https://support.google.com/adwords/answer/1209882?hl=en