An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  • Users in Switzerland are searching on Google’s French domain.
  • French users are visiting Switzerland and searching Google.
  • Users globally are searching Google from mobile phones.
  • French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

  • Users in Switzerland are searching on Google’s French domain.

Explanation: Uses a country-specific domain, such as google.fr (France), without including another location in the search. This will indicate the country specified in the domain (France, in this instance) as a location that the person may be interested in. You can read more here:https://support.google.com/partners/answer/2453995?hl=en