An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  • Users globally are searching Google from mobile phones.
  • Users in Switzerland are searching on Google’s French domain.
  • French users are visiting Switzerland and searching Google.
  • French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

  • Users in Switzerland are searching on Google’s French domain.