An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • Swiss people are searching on Google for information about Switzerland
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in France are using Swiss-related words like “hotels in Switzerland”

The correct answer is:

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”