An advertiser looking to drive conversions is using manual cost per click (CPC) bidding . which factor should be most important for this advertiser when deciding keyword bids?

An advertiser looking to drive conversions is using manual cost per click (CPC) bidding . which factor should be most important for this advertiser when deciding keyword bids?

  • The average profit per conversion
  • The profit derived from a paid click
  • The quality score of the keyword
  • The bids of the next closet advertiser

Answer : The average profit per conversion