If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • highest maximum cost-per-click (CPC) bid.
  • most historical data in the account.
  • best Quality Score.
  • highest Ad Rank.

The correct answer is:

  • highest Ad Rank.