An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Increase the target CPA bid
  • Set the campaign budget to a 30-day cycle
  • Specify the bid amount for each individual campaign
  • Try a different automated bid strategy

The correct answer is:

  • Increase the target CPA bid