How could an advertiser determine the most profitable keywords within a campaign?

How could an advertiser determine the most profitable keywords within a campaign?

  • Identify the keywords with the highest clickthrough rates (CTRs).
  • Compare the total clicks to total conversions for each keyword in the account.
  • Identify the keywords with the lowest “first page bid estimates.”
  • Compare the costs accrued by each keyword with the conversion data for that keyword.

The correct answer is:

  • Compare the costs accrued by each keyword with the conversion data for that keyword.

Explanation: Profitability is calculated at the conversion level for a given product or service.

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