An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

  • the “conversions” column of the Placements tab reporting table
  • the Site Search report within Google Analytics
  • their clickthrough rate (CTR) for each placement
  • the average cost-per-conversion of the campaign

The correct Answer is:

  • the “conversions” column of the Placements tab reporting table

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