7 Things Digital Marketers Can Learn from Nausicaa of the Valley of the Wind 

7 Things Digital Marketers Can Learn from Nausicaa of the Valley of the Wind 

Nausicaa of the Valley of the wind, another masterwork courtesy of Hayao Miyazaki, is a moving animated film with a great story line, superb character development, and most impressively, a nature and conservancy based theme that most people immediately identify with.

In many lists of the best anime or the best-animated films of all time, Nausicaa often features – a truth that speaks much regarding its pedigree. Released in 1984 and with a rating of 8.1 on IMDB, Nausicaa of the Valley of the Wind’s quality is hardly disputable. Here are 7 things that digital marketers can learn from the animated motion picture.

The criticality of a great market entry

The movie’s conception and making commenced before Studio Ghibli came to be. However, its finishing touches and polishing were done by the renowned studio and the film is thus, widely regarded as Studio Ghibli’s inaugural offering.

Nausicaa was a monumental success that went on to become popular both in Japan as well as other external markets. With a budget of 1.08 billion yen, it returned 1.48 billion yen through the box office with rentals bringing in a further over 700million yen. In 1984, this was no mean feat.This, therefore, shows that Studio Ghibli outdid itself in ensuring that their initial project was good enough to command the target market as the performance results clearly show. It’s an approach all marketers should take up to make inroads into new markets quickly.

How to get the most out of a win

Studio Ghibli never stopped promoting the film, only that they toned down the marketing aggression. In fact, the film still attracts watchers to date. Products that celebrate the film’s characters are aplenty and so are fan get-togethers, festivals and forums that bring together enthusiasts.

Therefore, Studio Ghibli still uses the success of Nausicaa to make money and enhance their image. This is unlike many studios which tend to abandon projects considered successful and therein lies both a blueprint and an important lesson for marketers.

How to leverage consistency

Consistency is a key success ingredient in any industry. Those with consistency manage to carve out great legacies at the expense of one hit wonders. Studio Ghibli followed up the success of Nausicaa with other equally great films that did not deviate from the foundation set such as My Neighbor Totoro, Princess Mononoke among others.

With this approach, the studio’s star has maintained a steep upward trajectory to date. This incredible commitment to consistency in delivering quality offerings that the target market immediately relates to is something that every marketer should espouse.

The efficacy of nature oriented offerings

As a brief overview, Nausicaa of the Valley of the Wind is about a heroine who against all odds tries to unite two warring tribes in a post-apocalyptic setting depicting the world after a destructive war that destroys almost everything leading to instability and the rise of dangerous mutant creatures.

As such, the film carries a palpable undertone of the importance of upholding environmental sanctity while highlighting the perils of an all-out war. In 1995, it even earned a recommendation from World Wide Fund for Nature. It is one among many films that have partly derived their success from a focus on the fragility of nature. Currently, the green movement that features environmentally friendly products is all the rage which makes it clear to any marketer that using environment conservancy as a selling point can drive sales.

Draw inspiration from many quarters.

In creating the characters and the film, Hayao Miyazaki drew inspiration from The Odyssey, Nightfall, Lord of the Rings, Hothouse, and Earth sea among several other sources, some of which are unconfirmed.

This paints the important picture that birthing something of note requires extensive research and the use of any and all sources of inspiration to come up with an enriched and unique value proposition.

Targeted marketing

Studio Ghibli allocated a big chunk of its marketing budget to promote Nausicaa in Japan. Efforts to market abroad were neither as spirited nor as funded. It is a strategy that worked a treat not only in the case of Nausicaa, but also in the marketing of subsequent productions. Thus, the efficacy of targeted marketing is further evidenced as the most preferable to maximize return on investment and cultivate a vibrant brand name quickly.

Learn about Japan’s culture

Though the inspiration sources behind the motion picture were not predominantly Japanese, Hayao Miyazaki ensured that the film was true to its anime roots by showcasing Japanese culture subtly in different forms. In this light, marketers can learn a bit of the Japanese language, and culture attributes thereby gaining additional know-how on how to rapidly build bridges of interaction with those heavily influenced by the Japanese culture.

As a great watch that also activates learning opportunities, Nausicaa of the Valley of the Wind comes highly recommended. It is a movie that has recruited many into anime fanhood and the chances are that it will do the same for marketers who give it a try.

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