2018 Video Advertising Exam Answers January 2018
2018 Video Advertising Exam Answers January 2018
1). A TrueView in-stream ad view is counted when a viewer:
2). Video ads can run on:
3). True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
4). Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
5). A viewer can skip watching a TrueView in-stream ad after:
6). What does average view frequency measure?
7). ______ is used for video campaigns.
8). Which of these can be created to run on the Display Network?
9). Which of these remarketing lists can be used for a video campaign?
10). TrueView campaigns can help advertisers optimize for:
11). Video ads can appear on:
12). ______ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
13). True or False: More than one YouTube account can be linked to an AdWords account.
14). What’s an example of a managed placement for a TrueView in-stream ad?
15). Where would a call-to-action (CTA) overlay show?
16). True or False: You can use contextual targeting with videos.
17). What do earned actions measure?
18). True or False: Advertisers can set bids per ad format.
19). TrueView in-stream ads can appear on:
20). TrueView in-stream ads and video discovery ads appear, respectively:
21). True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
22). True or False: YouTube remarketing lists can be used with standard text and display ads.
23). True or False: IP address exclusion is not available for TrueView campaigns.
24). The standard companion banner size for TrueView in-stream ads on YouTube is:
25). Which ad rotation option can’t be used for video campaigns?
26). An advertiser is charged for viewing a TrueView video discovery ad when someone:
27). What percentage of video views on YouTube come from mobile devices?
28). Which is a tip for optimizing a TrueView video for viewer engagement?
29). Video advertising on YouTube lets you:
30). What does linking an AdWords account to a YouTube account let an advertiser do?
31). With YouTube Analytics, you can track metrics on:
32). The best way to reserve an ad is to:
33). Why is average view frequency important to measure?
34). People are added to an advertiser’s video remarketing list when they:
35). True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
36). When is someone added to an advertiser’s video remarketing list?
37). You can see average video – view duration metrics in:
38). A TrueView video discovery ad needs to be:
39). If someone clicks a TrueView video discovery ad, where do they land?
40). If your client wants to pay only when someone views an ad, you should use:
41). What’s the difference between cost-per-click (CPC) bidding, and cost-per-view (CPV) bidding?
- The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content – for example by clicking install or watching the first 30 seconds of the ad with CPV bidding
42). How can an advertiser calculate the view rate of a video campaign?
43). What is Masthead billing based on?
44). A click on a companion banner:
45). In which TrueView format(s) can an advertiser use a companion banner?
46). Frequency capping counts include:
47). To run a TrueView video ad, the video must be uploaded to:
48). TrueView video campaigns can include:
49). Which can an advertiser include in a TrueView video ad to increase interactivity?
50). On average, how long does it take for a video ad to get approved?
51). Which targeting methods can be used with TrueView ads?
52). If your client wants a specific reach for a specific price on YouTube, you should use:
53). If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
54). Which of these formats can be booked cross-screen (mobile and desktop)?
55). TrueView Video discovery ads run on:
- YouTube videos, and search results, and the Display Network
56). Which is a best practice for a successful TrueView in-stream ad?
57). The initial remarketing list size for video campaigns includes uses from the past:
58). With a Masthead ad, an advertiser can reserve:
59). True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.
60). True or False: Video ads may appear in videos marked “ Private” on YouTube.
61). What are the best practices for creating a TrueView in-stream ad?
62). _____ are optional, clickable thumbnail images that appear next to TrueView in-stream ads on YouTube.
63). What are the targeting options for Mastheads?
64). A client who wants to advertise before, during, or after popular videos on the Display Network should:
66). Which devices can an advertiser target with a mobile video Masthead?
67). How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
68). What’s the maximum length a TrueView video ad can be?
69). What’s needed for an advertiser to set up a video ad campaign?
70). An advertiser can:
71). The most effective way to control the number of times someone sees an ad is by:
72). Which can be done in YouTube Analytics?
73). What is the maximum number of targeting groups you can create in AdWords for video campaign?
74). Call-to-action ( CTA) overlays are compatible with: