2018 Shopping Exam Answers January 2018
2018 Shopping Exam Answers January 2018
1). When preparing to submit a new data feed you should:
2). Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
3). Why is it a best practice to set a bid for the “everything else in all products” product group?
4). Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
5). How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
- Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
6). Which can you sell on Google Shopping?
7). Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
8). Which email contact does Google use to notify Merchants about account warnings?
9). Which is a required attribute when submitting a product to Google Merchant Center?
10). Campaign priority should be used when:
11). Shopping ads can be targeted to:
12). In Google Merchant Center a target country is the country where:
13). To subdivide products in Shopping campaigns using your own set product structure, you should use:
14). Susie owns an apparel store and has decided to sell her products online. When Susie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
15). For a Shopping campaign, you can use AdWords to:
16). Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’, and ‘brand’ is valid?
17). What does Google Merchant Center use as the primary way to contact users with important messages such as data feed disapprovals?
18). Shopping ads should be used for:
19). Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
20). You can use campaign priority to:
- Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
21). What information do you need to enter in Google Merchant Center to create a Shopping campaign?
22). You are currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
23). Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
- Put ‘false’ in the ‘identifier exists’ attribute
24). Custom labels can be a great way for you to:
- Subdivide products into specific product groups in AdWords
25). Shopping campaigns use:
- Shopping ads created from product data in Google Merchant Center
26). If a product doesn’t have an image available you should:
27). What’s the best way to indicate in a feed that a product is on sale for a limited time?
28). What is a best practice to reduce the processing time of a new feed?
29). Enhanced cost-per-click (ECPC) bidding should be used to:
30). Which devices can shopping ads appear on?
31). Which is a reason why Annie’s Google Merchant Center account would get suspended?
32). In order to offer products in different countries, you should?
33). You can use custom labels in a product data feed to:
34). Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
35). Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
36). Multi-client accounts (MCA’s) in Google Merchant Center allows advertisers to easily:
37). You want to prevent your ads from appearing for certain search terms how would you do it?
38). Product groups are eligible for the bid simulator:
39). Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
40). Google Merchant Center is used to:
41). To maintain an active data feed, you must update the feed every:
42). What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
43). You should use multiple ad groups when you want to:
44). Google Merchant Center is used for:
45). Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
46). Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
47). Google merchant center can be used to:
48). Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
49). Ruth is going to sell products that Google considers adult-oriented how should she label her content?
50). When creating a file to upload to Merchant Center, what format is accepted?
51). How should Chris estimate how a different bid amount would impact his store’s online traffic?
52). What does impression share indicate about a product group?
- It shows how many Impressions your product group has received divided by the estimated number it was eligible to receive
53). Merchants use Google Merchant Center for which purpose?
54). Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
55). Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
56). If Sam doesn’t enable conversion tracking for Shopping campaigns, which bidding option below will be available to him?
57). Why can’t Ellen see any benchmark data for her new Shopping campaign?
58). How can you lose your claimed URL?
59). The attribute ‘identifier exists’ and value ‘False’ should be used for:
60). How are product groups used in Shopping campaigns?
61). How can Helen provide free shipping for a small group of promotional products?
- Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
62). May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
63). Ben is creating product images a common best practice is to: