2018 Mobile Exam Answers January 2018
2018 Mobile Exam Answers January 2018
1). To track conversions in an app, you can add the AdWords conversion tracking SDK to your app. SDK stands for:
2). Viewable Impressions allow you to:
3). To find the correct mobile bid, you would calculate:
4). Showrooming refers to:
- The phenomenon which turns brick-and-mortar stores into showrooms for products which are then purchased online or via mobile
5). Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
6). Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
7). What is an app install ad?
- A templated way to create text, banner, image and interestitial ads driving users to the Google Play Store
8). If your campaign is running on the Display Network, your ads:
9). ____ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
10). Usage data allows advertisers to:
11). To show an ad, which is eligible to appear on search partners sites, on the mobile version of Google Maps, you should use:
12). To understand the full value of mobile, you must take into account:
13). When should an advertiser use an app extension instead of an app promotion ad?
- With keywords intended to direct users to the mobile website, but still give the option to download the app
14). Auto exclusions allow:
- Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertiser’s app
15). App remarketing allows you to target people who:
16). Deep-linking allows:
17). A___specifies a location in an app that corresponds to the content you’d like to show.
18). Which of the following is a way for an advertiser to monetize their app?
19). You can use the Mobile App Overview Report to do which of the following?
20). An advertiser with stores throughout the country could use location extension targeting to:
21). The Mobile App Acquisition Reports provide data for which of the following?
22). If you value mobile traffic over desktop which bid adjustment would you set?
23). To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
24). What is a lightbox ad?
- A cross-screen expandable ad format that optimizes for taps or swipes on mobile, and mouse-overs or clicks on desktops
25). Which of the following is NOT true about an app URL scheme?
26). The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server-to-server solution when speed and ease of implementation is a priority.
27). An advertiser would want to use a third-party tracking company to:
28). How do upgraded URLs help advertisers with third-party conversion tracking?
- Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
29). You can use a mobile-specific display URL to:
30). Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?
31). What is an app engagement ad?
32). The path to conversion on mobile is not the same as on desktop, or tablet due to all of the following except:
33). A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
34). Sitelink extensions:
35). Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
36). With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
37). If an advertiser wants to run a Display Network campaign, which tool should she use to get targeting ideas and estimates?
38). _____ are a type of ad format that show extra information about your business.
39). An advertiser would NOT use AdWords’ mobile offering to:
40). Showing your ads on top of the mobile page in search results is beneficial because:
- Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile
41). Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
42). What time of day does mobile usage generally peak?
43). Admob is _____.
44). The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all the YouTube mobile and tablet properties, including ______.
45). Which of the following is true about mobile optimized websites?
- Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
46). Which of the following is NOT a type of mobile ad extension?
47). When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would _____ your mobile bid.
48). AdWords cross-device conversions don’t:
- Help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
49). Select the one way NOT to track app conversions.
50). The Mobile App Behavior reports provide data for:
51). Many successful mobile sites have large “touch targets” for clicking that take into account _____ .
52). When you use an automated bid strategy, it will automatically optimize your bids based on:
53). App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
54). True or False: Firebase can reduced complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
55). Automated bidding is ideal for advertisers who:
56). An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.
57). Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimize bids across:
58). Where can app ads run?
59). If you wanted to reach certain categories of apps with in-app display ads, or if you know the apps you want to target you should:
60). Which of the following is true about apps?
61). In AdWords, you can create and manage video campaigns targeting mobile devices by using:
62). 50% of purchase related conversions happen within ____ of the mobile searches that initiated them.
63). Which of the following is true about apps?
64). The two types of conversions for YouTube on mobile are:
65). Which is a benefit of using server-to-server at conversion tracking over an SDK?
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
66). To connect Firebase to Google Analytics, which of these is required?
67). To re-engage users with an app, use the following strategies:
- Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
68). IOS app conversion tracking cannot be set up using:
69). According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
70). IOS App Install Confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an IOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?