2018 Google Digital Sales Exam
2018 Google Digital Sales Exam
*Edited June 2018
1). Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
2). Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
- To prepare for potential objections the client may have.
3). Which client would you advise to use radius targeting?
4). If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
5). You can use audience targeting to show your ads to:
6). All other things being equal, if you’ve set a maximum cost-per-click (max.CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
7). Advertising on TV, print, and radio typically requires a predetermined budget. What key difference enable some online advertising campaigns to invest with more flexible without a predetermined budget in mind?
- Online campaigns are highly measurable and can often automate a possible ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
8). Negative keywords can help advertisers refine the targeting of their ads by:
9). Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
10). During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?
- It shows the client that the solution is customized to her situation.
11). You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
- To stimulate a dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see.
12). Which is a benefit of advertising online with Google AdWords?
13). You would choose to advertise on the Google Search Network if you wanted to:
14). You can use Display Planner to:
15). Why is it important to understand the expectations a client has of you?
- It will help you better understand how your client wants to be served so you can provide a great experience.
16). A standard AdWords text ad is made up of:
17). Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
18). Which client would you advise to advertise on the Google Search Network?
19). Asking a client questions about his desired business objectives is:
- a good idea, because it can lead you to other information that may be valuable in providing additional solutions.
20). Which of these metrics is especially important to clients who are running a branding campaign?
21). Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
- It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers.
22). You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
- call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional conversation to see how you might be able to further help him grow his business.
23). You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practices should you use?
- Review the key objectives the client wants to accomplish with her campaign and the strategy discussed.
24). Which of the following items is not a component of Quality Score?
25). Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up when you meet would:
26). An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
27). When introducing yourself to a new client, it is important to share:
- your name, your role, and relevant experience in helping companies similar to the client.
28). Before the start of a meeting, thinking about the meeting’s desired outcome will:
- be helpful, because it will allow you to focus on how to maximize success.
29). A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize the client’s campaign to help achieve their goal?
- Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment.
30). You can use Keyword Planner to identify:
31). You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
32). Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:
- a good idea, because you get the client’s input which makes the client feel like he is being listened to.
33). Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
34). Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?
- “Can you please tell me more about what you have heard that concerns you?”
35). What is the main purpose of summarizing the conversation with the client at the end of a meeting?
- It makes the client feel he is being listened to and the solution provided is customized for him.
36). You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
- Empathize and ask the client to tell you more about her concern.
37). You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
38). Which is a benefit of advertising online?
39). You would choose to advertise on the Google Display Network if you wanted to:
40). A question that includes factual information based on market research, such as, ” Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:
- demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.
41). Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
42). When covering the agenda at the beginning of a meeting, stating the purpose should be:
- client-oriented to let the client know what he will gain from meeting with you.
43). In order to appeal to consumers on mobile devices, it’s important to:
44). Which statistic indicates how often a click has led to a conversion?
45). Your client wants to improve her ad position. What would you recommend?
46). A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?
- When you want the client to see you as a credible resource with solutions that can help him reach his business objectives.
47). If you’d like your ads to show on certain sites across the internet, you can add these websites as:
48). A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
- ask questions about the client’s current situation, desired situation and expectations.
49). Starting a client meeting with an agenda:
- can help lower the clients resistance, because he will know what to expect.
50). Which is a good example of a question to better understand the client’s primary motivating factor for using AdWords?
- ” How will this impact your business long-term? “
51). Which ad extension would you use for an advertiser who has a chain of restaurants?
52). Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
53). Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROl) benefits of online advertising campaigns?
- Traditional media is not always measureable, but online campaigns are highly measurable and you can analyze your click data.
54). “I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:
- helpful because they let the client know her concern is valid and can help lower her resistance.
55). Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: