2018 AdWords Fundamentals Exam January 2018
2018 AdWords Fundamentals Exam January 2018
1). Keyword Planner can help you build a new Search Network campaign by:
2). An Advertiser wants to increase the Quality Score of a low-performing keyword which approach would you recommend?
3). How do cost-per-click (CPC) ads compete with cost-per-thousand Impressions (CPM) ads on the Display Network?
4). Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
5). Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
6). Your client wants to improve her ad position. What would you recommend?
7). Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:
8). On the Display Network, your ad is eligible to show on a webpage if your:
9). Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
10). When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
11). In order to appeal to customer on mobile devices, it’s important to:
12). A standard AdWords text ad is made up of:
13). Which is a benefit of advertising online with Google Adwords?
14). Data shows that the audience for a client’s running shoe store is women ages 35-50. How can you optimize this client’s Display Network campaign based on your research?
15). You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with ads in mobile apps campaign on the Display Network?
16). All other things being equal, if you’ve set a maximum cost-per-click (max.CPC) bid of USD $1 for your ads and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
17). A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
18). Which client would you advise to advertise on the Search Network?
19). What’s one of the main benefits of using ad extensions?
20). Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
21). You would choose to advertise on the Display Network if you wanted to:
22). What happens as a result of a search campaign consistently meeting its daily budget?
23). Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
24). If you’d like your ads to show on certain sites across the internet, you can add these websites as:
25). Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
26). Which is a benefit of advertising online?
27). What does “converted clicks” measure?
28). Your new client’s AdWords account has a campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
29). Which ad extension would you use for an advertiser who has a chain of local restaurants?
30). By monitoring ad campaign performance, an advertiser may obtain the information needed to:
31). Negative keywords can help advertisers better target their ads by:
32). Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
33). Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign?
34). Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
35). Higher Quality Scores typically result in:
36). Blake is focused on branding and is more interested in his ads being viewed than generating clicks. Which of these features would not be a good fit for him?
37). An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
38). While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
39). An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
40). What’s a reason to use the “Search Network with Display Select” campaign type?
41). You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
42). Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her websites, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
43). You can use Display Planner to:
44). You can use Keyword Planner to identify:
45). Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
46). Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:
47). Why should you link your client’s AdWords account to Search Console?
48). Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
49). Your ad can show to a potential customer when your targeted language matches:
50). Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
51). When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that is:
52). Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
53). When building a keyword list for a Display Network campaign, you should do which of the following:
54). What’s the easiest way to evaluate if one version of your landing page preforms better than the other for the same ad?
55). Using the paid and organic report for her travel website. Karen noticed a relatively high organic clicks/ query rate for the search query, “Hawaii vacations.” What does this mean?
56). A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
57). You signed 3 new clients each with an existing AdWords account. What’s the best way to manage these accounts?
58). What’s a benefit of having multiple ads in an ad group?
59). Your ad can show on the Search Network when someone searches for terms that are similar to your:
60). What’s one benefit of creating multiple ad groups?
61). An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
62). Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
63). Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
64). How would you recommend that William set his budget if he wants to spend US $ 608 per month on his campaign?
65). Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
66). Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
67). When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
68). When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
69). What is the recommended next step if you noticed from the Search terms report that certain Search terms are leading to a high number of clicks on your ads?
70). An advertiser should group their campaigns by:
71). Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
72). What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
73). You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
74). Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
75). Belinda’s Boutique just started carrying three new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
76). Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
77). How can you see if people are searching for your client’s services during the early morning and evening hours?
78). If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
79). Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
80). Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
81). Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
82). When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
83). Which statistic indicates how often a click has led to a conversion?
84). When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
85). You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
86). Which client would you advise to use radius targeting?
87). When someone clicks your ad, the actual amount you’re charged will be:
88). Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
89). What happens when a campaign consistently meets its average daily budget?
90). Google analytics can help you learn more about the behavior of your client’s customers because it shows you how:
91). Your client’s campaign is consistently meeting it’s average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
92). Which of these metrics is especially important to clients who are running a branding campaign?
93). When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers.
94). You would choose to advertise on the Search Network if you wanted to:
95). Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
96). A client that owns a fine-dining restaurant in London, wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to achieve the goal?
97). One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
• Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
98). You can use audience targeting to show your ads to:
99). Which of the following items is not a component of Quality Score?
100). Each campaign in your AdWords account should have a single: