2018 Adwords Display Exam Answers January 2018
2018 Adwords Display Exam Answers January 2018
1).Which allows advertisers to see which sites referred visitors with the most time spent on site?
2). Cost-per-thousand impressions (CPM) bidding is only available for:
3). When competing for the same ad unit, if the Ad Rank of a cost-per- thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, the:
4). If a display ad appears “above the fold,” this means that it:
5). When planning a campaign, the first thing an advertiser thinks about should be:
6). When reviewing her Display campaign, Gina sees that her click-through rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
7). Dynamic remarketing lets an advertiser:
8). What can you do by creating a separate campaign that’s targeted only to the Display Network?
9). The dynamic remarketing tag collects data such as:
10). An advertiser who wants to target specific categories of video content on the Display Network should:
11). Which bidding type is only available for ads on the Display Network?
12). You might choose to use preferred layouts for dynamic display ads if your client:
13). The Ad gallery allows advertisers to:
14). An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
15). Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
16). Which functionality applies to HTML5 ads?
17). Managed placements allow advertisers to:
18). Which practice would be acceptable under Google’s editorial and technical requirements?
19). Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Haley sets up a Display Network campaign that targets potential customers using Keywords and Topics and the “Target and bid” setting, her client’s ads can show when:
20). Your client Ali has a car dealership. She wants to reach people who are actively searching electric cars and ready to buy one. Which type of targeting would you recommend?
21). An ad may not appear correctly on mobile phones if it:
22). What’s a best practice for building ads with Ad gallery?
23). Display inventory on the Display Network is published by AdSense or:
24). Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
25). If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use?
26). An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
27). For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost- per-thousand impressions (eCPM) when there are:
28). On the Display Network, enhanced cost-per-click (eCPC) automatically:
29). Advertisers using the Display Network can use the reporting table in the placements section of the Display tab to determine the:
30). An ad’s Quality Score on the Display Network will affect:
31). If you’re using remarketing to reach people whov’e used your mobile app, they see your ads:
32). When using cost-per-acquisition (CPA) bidding an advertiser bids using a maximum (CPA) and pays by:
33). Which is a method for evaluating performance of engagement ads created with the Ad gallery?
34). For advertisers bidding on a maximum (CPC) basis, Quality Score on the Display Network is evaluated on the:
- Clickthrough rate (CTR) of the ad and the relevance of the ad text and keywords to the publisher’s site
35). Which ad format is easiest to create an edit, and has the widest reach on the Display Network?
36). In order to use remarketing with Google Analytics, you need to:
37). What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
39). Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads. What’s the best targeting strategy for her?
40). Which builds keyword lists that can be used to show your ads on relevant web pages across the display Network?
41). Viewable cost-per-thousand impressions (vCPM):
42). Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
43). Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
44). When creating a display ad, Ad gallery lets you:
45). Why is it recommended to separate Display Network campaigns from Search Network campaigns?
46). “Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone:
47). Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
48). An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
49). Frequency capping gives advertisers the ability to specify a limit to the number of:
50). True or false: An advertiser can target mobile apps via AdWords.
51). Where can you place a client’s image and video ads?
52). Which is a benefit of using display advertising with Google to build brand awareness?
53). If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
- Set all targeting for the ad group to “Bid only” and at least one targeting method to “Target and bid”
54). A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
55). If an advertiser chooses to run ads in image format, Google will:
56). Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
57). Which would contribute to a higher Quality Score for a display ad?
58). An advertiser who has conversion tracking enabled wants to optimize a campaign that contains Display ads. In order to identify the websites that are generating sales, he should review:
59). Ads are likely to be most contextually relevant to the sites on which they appear when using:
60). Frequency capping limits the number of times:
61). If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
62). An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
63). You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
64). An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
65). Which is a benefit of using a lightbox ad?
66). Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
67). Which tool works best to help advertisers automatically find and bid on relevant placements?
68). An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
69). Someone browsing the internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t it click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google Search, goes directly to it, and buys a laptop. In this scenario, view-through conversions would be valuable for the advertiser because it could:
70). A custom lightbox ad must have a format hosted in:
71). If a display ad has been disapproved how do you submit a request for another review?
72). When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
73). Remarketing is targeting ads to people who’ve already visited:
74). You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
75). What’s a best practice for creating an effective ad with Ad gallery?
76). Targeting by topic is a good strategy if your client wants to:
77). An advertiser would benefit from using affinity audience targeting if they want to reach people:
78). In-market audience targeting consists of people:
- Who are currently researching options and actively considering buying a product or service like yours
79). A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:
80). Which report is helpful when using site and category exclusions?
81). Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
82). Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
83). Which feature applies to the Display Network but not the Search Network?
84). Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
85). When optimizing for the Display Network, a clean call-to-action (CTA) in the ad text is important in order to:
86). Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
87). For an advertiser focused on branding, what are the key success metrics?
88). What’s something you can do in Ad gallery to enhance a dynamic display ad?
89). Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
90). Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
- An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
91). How does an extension work on a Display ad?
92). Which bidding option is best suited for an advertiser focused on branding goals?
93). View-through conversions are available only to:
94). Your client who sells sport shoes might choose to target a custom affinity audience if he wants to:
95). A Ready Lightbox ad can contain:
96). How long should advertisers wait after creating a new Display campaign before analyzing its performance?
97). Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
98). In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
99). Which bidding option is best suited for an advertiser focused on direct response marketing goals?
100). Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?